Marketing Retention Specialist X2 at Hollywoodbets

The Marketing Retention Specialist will be responsible for creating, managing and evolving retention strategy to drive customer loyalty and client retention for the business.

The role will suit an analytically driven thinker and customer focused individual who can synthesize current business intelligence or trend data to inform retention marketing strategy, whilst project managing and implementing new business strategies.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• Diploma or Degree qualification in Marketing or in a related field.
• 2 – 3 years’ experience in Acquisition Marketing/ Lead Generation/ Customer Retention.

What You’ll Do For The Brand:

• Manage, maintain and develop existing customer retention strategies to drive customer satisfaction and client retention.
• Analyse customer behavior patterns and trends to evolve and refine customer retention strategies across the business.
• Create and set up retention trigger campaigns and automation of customer user journeys.
• Provide ongoing competitor analysis and key market research to support Email, Mobile Push Messaging, SMS, the Loyalty Club, and other retention channels for both SA and International.
• Manage the creating and executing of Email, Push Notifications and SMS campaigns in line with defined retention strategies.
• Responsible for setting up customer communication and management of content via other Digital/Online channels and analyzing results.
• Provide ongoing reporting and feedback on the performance of all retention initiatives and campaigns.
• Help drive Hollywoodbets customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email
• Help develop programs to maximize customer retention, with a focus on repeat purchase, win- back, cross-sell, and upsell
• Perform customer segmentation and customer lifetime value analysis to support retention strategy.
• Write queries and scripts to serve personalized content in Emails, SMS and Mobile Push
• Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test
• Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data
• Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI
• Prepare, test and schedule daily Email
• Test and schedule Mobile Push/SMS
• Plan and implement A/B tests on
• Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns.
• Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy
• Maintain email calendar and gather
• Oversee and monitor Email/SMS list segmentation and list
• Managing and maintain the CMS of Hollywoodbets with uploading and removing of daily/weekly banners.
• Managing and maintaining internal Wi-Fi banners and
• Maintaining of retail screens in retail branches
• Provide ad-hoc reporting and analytical support to marketing team as needed
• Help with Loyalty program implementation and
• Any other Adhoc duties

What You’ll Bring To The Team:

• Demonstrate good analytical skills.
• Strong sense of accountability.
• Work under pressure and able to meet deadlines.
• Results driven.
• Demonstrate excellent attention to detail.
• Must be able to plan effectively and efficiently in order to meet deadlines.
• Strategic thinker – ability to interpret and translate organizational strategy into tactical action plans.
• Be able to work at a fast pace, whilst still showing meticulous attention to detail.
• Good reporting skills to review/analyses reporting statistics and figures in order to identify trends and make relevant recommendations.
• Ability to communicate effectively with all stakeholders
• Strong computer skills