Marketing Sales Manager at Excellerate JHI

About the role

• As the Exhibition Sales Specialist, you will be responsible for selling and managing exhibition space within Brooklyn Mall & Brooklyn Square. You will work closely with local and national brands, agencies, and partners to create impactful in-mall exhibitions, activations, and brand experiences. Your core focus will be to drive revenue through leasing promotional space, ensuring activations align with the mall’s strategic objectives and enhance shopper engagement.
• This role suits a self-starter who thrives in a target-driven environment, has excellent relationship-building skills, and understands how to translate brand needs into effective in-mall marketing opportunities.

What you will bring

• Minimum 3 years’ experience in exhibition, media, or mall activation sales, preferably within a retail or shopping Centre environment.
• Proven track record of exceeding sales targets and driving commercial growth.
• Strong network of clients, brands, and agencies in the activation/promotions industry.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Ability to manage multiple projects simultaneously and work under pressure.
• Confident, outgoing, and able to work independently as well as part of a team.
• Highly organised with exceptional time management and attention to detail.
• Understanding of retail marketing, brand activation, and promotional planning.

What you will be doing

Strategic Planning and Execution:

Marketing Strategy

• Develop and implement a comprehensive marketing strategy, including an action plan.
• Achieve alignment with the property owners and mall’s objectives by specific deadlines.
• Deliver a monthly review of marketing performance.

Campaign Management

• Launch and manage all mall campaigns as per the agreed strategy.
• Plan and execute campaign activities, sales, and special events, ensuring they are completed on time and within budget.
• Monitor campaign timelines, creative outputs, and implementation quality.
• Meet campaign KPIs and targets agreed by property owners.
• Oversee event planning, budgeting, vendor management and onsite coordination.

Stakeholder Collaboration

• Conduct monthly meetings with tenants to encourage participation and collaboration in campaigns.
• Engage with precinct stakeholders on collaborative opportunities.
• Ensure alignment and maintain a productive working relationship between EBM, Property Owners and on-site marketing team.
• Act as a liaison between all service providers (e.g.: creative, social media, publicity, etc.).
• Support the promotion of our tenants, the customer journey and brand image.
• Interface/build relationships and provide marketing support to the General Manager, Portfolio Manager, Finance Manager, internal team managers and staff, as well as customers and the public.

Media

• Build and maintain media relationships to enhance public relations and corporate image.
• Lead the creation and distribution of press releases with key messages.
• Oversee out-of-home, print, digital, and other advertising to ensure consistent brand visibility.
• Develop holding statements for media enquiries.

Performance Metrics:

• Foot Traffic Growth: Work to achieve year-on-year growth of mall footfall.
• Monitor and report weekly foot traffic trends.
• Track key marketing KPIs (e.g., footfall, engagement, reach, ROI).
• Review campaign results and identify improvement areas

Brand Visibility

• Roll out updated brand CI and positioning.
• Increase brand visibility through strategic brand campaigns and online presence.
• Conduct regular visual checks for brand compliance in signage, communications, and campaign collateral.

Reporting

• Compile strategic presentations and reports, providing key insights and data to support informed decision-making and the achievement of marketing objectives.

SALES (NON-GLA EXHIBITIONS AND KIOSKS)

• EBM are currently seeking a passionate, driven, and results-oriented Exhibition Sales Specialist to join our sales team. This is an exciting opportunity for a sales professional with a flair for retail activations, exhibitions, and brand engagements within high-traffic environments.

Key Responsibilities:

• Client Engagement: Conduct sales meetings with prospective clients and agencies to understand their exhibition and promotional needs.
• Sales Strategy: Develop and implement a proactive sales strategy to drive new business and maximize occupancy of exhibition space.
• Space Management: Identify, plan, and allocate promotional/exhibition space across the mall in line with operational requirements and brand relevance.
• Proposal Development: Prepare tailored proposals and presentations to potential exhibitors showcasing available space and opportunities.
• Relationship Management: Build and maintain long-term relationships with brands, agencies, and partners to drive repeat business.
• Revenue Growth: Consistently meet and exceed sales targets and contribute to the commercial success of Brooklyn Mall & Brooklyn Square.
• Activation Oversight: Work with internal teams to coordinate logistics and ensure seamless execution of exhibitions and activations.
• Performance Tracking: Monitor performance of activations and provide post- campaign reports and insights to stakeholders.
• Compliance: Ensure all exhibitions meet mall compliance standards, brand guidelines, and health & safety regulations.
• Market Awareness: Keep up-to-date with retail trends, competitor activity, and evolving consumer behaviour to identify new business opportunities.

Deadline:19th September,2025