Marketing Trends Specialist at TFG (The Foschini Group)

Responsibilities:

• Trend Identification – Monitor & identify emerging cultural & consumer-led trends in fashion value retail
• Research & Analysis – Conduct in-depth research & analysis to understand consumer trend drivers & implications
• Trend Reporting – Create clear, concise & compelling reports to communicate consumer trends & insights to stakeholders
• Trend Tracking & Measurement – Monitor trend adoption rates, impact & ROI
• Strategic Planning & Execution – Collaborate with cross-functional teams to integrate consumer insights into brand & business strategies
• Innovation Incubation – Initiate ideation processes to generate innovative ideas & solutions
• Marketing Intelligence – Compile & share weekly reports & insights based on local & international fashion retail activity
• Leadership – Lead & manage by example, with positive intent & with a growth mindset, & consistently live TFG’s values

Requirements:

• Bachelors Degree - Marketing or Brand Management 
• 3-5yrs relevant experience (Trend Analyst, Consumer Insights, Digital Strategy, Research & Analytics)

Competencies & behaviours:

• Strategic & creative thinker
• Curious & driven
• Excellent communication skills (written & verbal)
• Strong project management skills
• Strong research & analytics skills
• Great inter-departmental relationships & teamwork
• Digital native
• Attention to detail
• Able to work independently & take initiative, solution-driven
• Speed & Agility in a fast-paced environment