Media Analyst (JHB North) at eMedia Investments

Quality Data Analysis:

• Obtaining information, check for accuracy and analyse data to produce insights.

Research Operations:

• Receiving research requests from Research Manager or to obtain audience insights on certain requests.
• Performing audience and content research, analysis and interpretation for e.tv, Openview and eNCA regarding their target markets, content selection, scheduling trends, and interactive media environments providing insights for strategic decisions.
• Conducting competitor analysis to stay abreast of competitors  and understanding viewership trends.
• Conducting research to support production team’s requirements and providing feedback on programme audience performance. Have an understanding of Local programming and content.
• Presenting findings to stakeholders, educating and providing insight about the SA Media Landscape. Have an understanding of the TV Landscape including the difference between Pay TV and Non-Pay TV (Free to Air)
• Understanding the needs of the organization to ensure that research is tailored and relevant to deliver valuable insight.

Reporting:

• Providing reports on content performance and audience trends across the groups, showing a high level of numeracy and analytic ability.
• Distributing research results reports.

Key Performance Indicators:

• Updating TAMS data on a daily basis.
• Checking data accuracy, analyse data and produce reports.
• Performing content and audience research and trends across eMedia Channels.
• Conducting competitor analysis to stay abreast of competitor movements.
• Presenting findings to stakeholders, educating and providing insights about the SA media landscape.
• Understanding the needs of the organization, ensuring that research is tailored and relevant to deliver valuable insight.
• Providing reports on content performance and audience trends across the groups.

Qualifications

• National Senior Certificate - Essential
• National Diploma in Marketing and/or Statistics and/or Media Studies - Essential

Experience

• 2 years as a Media Analyst
• Computer Literacy
• MS Office Suite - Advanced
• Telmar - Advanced
• Arianna - Advanced
• Functional/Technical Competencies
• Decision Making
• Information Monitoring
• Planning and Organising
• Stress Tolerance