Media Liaison Officer ( Re-Advertisement) at Limpopo Tourism Agency

Ref No. : 001/23

ESSENTIAL REQUIREMENTS OF THE POST

Qualification

• Grade 12
• Degree/ National Diploma in Journalism/ Public Relations / Communications

Required Expertise

• Knowledge of Computer programmes– Microsoft word, excel, power point, CorelDRAW
• Understanding of at least two provincial languages
• Strong understanding of current online marketing concepts, strategy, and best practice
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Knowledge of ad serving tools (e.g., DART, Atlas)
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate

JOB PURPOSE

• To render media liaison services for the Agency

DUTIES OF THE POST

Media liaison duties:

• Manage strategic relationships between the Agency and internal and external stakeholders and communicating the strategic projects and programmes
• Responsible for all media liaison, drafting media statements, setting up media briefings
• Drafting speeches for the Board and the CEO
• Prepare content for media liaison through research and collation of official position of matters from documentation, Board members, and management
• Provide technical support to media briefing sessions
• Arrange critical interviews of relevant Board members and the media
• Provide organisational and technical support to media conferences
• Share information during management meetings
• Act as a spokesperson of LTA

In order to ensure the provision of media liaison services

Promotion of LTA in digital platforms

• Social media liaison: developing a distinct online presence by attracting high numbers of tourists through social media channels such as Facebook, Twitter, YouTube, TikTok and Instagram.
• Search engine optimisation (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results
• Pay-per-click (PPC) campaigns: sponsored online advertising paid for by the Agency to appear alongside non-paid search results
• Mobile promotion: app-based, in-game, location-based and SMS marketing
• Create platform to allow tourism entrepreneurs (affiliates) to promote products / services / destinations on the Agency’s website
• Create and upload copy and images for the Agency’s website
• Research new online media opportunities that may benefit the Agency, including mobile, social media, development of blogs and forums
• Design website banners and assist with web visuals
• Contribute to social media engagement and brand awareness campaigns
• Manage the contact database and assist with lead generation activities
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Edit and post videos, podcasts and audio content to online sites of the entity
• Arrange webinars and webcasts
• Work on printed material to supplement online products

In order to ensure the provision of services in the digital platforms