Media Performance Manager at Nedbank

Job Purpose

To drive the performance of Paid Media strategies through campaign specific results, and overall measurement using various attribution methods. The Performance Manager will work closely with Media Managers as well as Marketing teams on their respective portfolios, in both media objectives & target setting, optimization, as well as reporting, and using post-campaign evaluation insights to inform new strategies. The primary aim of this role is to improve connections between media budgets and business outcomes.

Job Responsibilities

Governance

Create, promote, and maintain a culture of operational risk awareness and accountability within the cluster, including:

• Resolution of audit issues within committed timelines improving the ratio of self-identified issues vs. total issues raised

• Timely resolution of External Audit management issues with clear and documented action plans with resources allocated to address issues raised

• Ensure that all utilised Media platforms are compliant and in line with brand safety requirements

• Identify threats and opportunities to improve the risk and control environment through analysis of risk information (loss data, metrics, internal and external environment) monitored via the Risk Management register. The adequacy and effectiveness of identified controls to prevent risks materialising

• Ensure that the use of first, second and third party data is in line with Nedbank's governance, compliance and risk policies and procedures ensuring, at all times, that usage is sought, and approval granted

• Ensure that all new technology and digital media tools are governed by Nedbank's information security and risk management processes e.g. New reporting Dashboards or new website domains

• The adherence to Group Risk and Governance Policies and ensure timely completion, training, and compliance of all Group policies timeously

Finance

• Ensure all relevant processes, documentation and reporting is created to operationalize the Group Media strategy

• Monitor portfolio Media budgets with the relevant Media Manager to ensure campaigns are adhered to against Group's media principles and policies

• Providing input towards the annual Group media commitment through the monthly commitment tracker and quarterly media owner reviews

• Co-ordination of media schedules for designed portfolio together with the relevant Media Manager to avoid negative financial implications i.e. late media bookings and wastage

• Ensure cost efficiency of Financial Commitments are met against all relevant financial indicator

Additional Job Responsibilities

Campaign Management and Championing Media Excellence

• Working closely with the Media Team to embed Nedbank’s best practice media planning and buying guidelines, benchmarks and standardized reporting

• Raising media and relevant media tech capability across the marketing teams

• Enabling Nedbank to develop a better, customer centric media ‘product’

• Assisting in creating and fostering a culture of Media Performance group-wide by ensuring constant measurement of the ROMI of campaigns by managing campaign performance and channel & sales attribution

• Oversee relevant aspects of the campaign management process (pre-briefing inputs, optimisation, and reporting) for designated portfolio and guiding stakeholders on Media best practice.

• Develop detailed understanding of media measurement as well as evaluation standards including Performance parameters

• The collection and usage of data (1st, 2nd & 3rd party) to inform new campaigns, targeting parameters, audience segmentation and the evaluation of existing campaigns.

• With the respective portfolio media manager, oversee data led and focused remarketing and retargeting strategies across all campaigns

• Media attribution reporting in line with portfolio and business requirements.

• Meet business objectives by supporting the designated portfolio media Manager in the recommendation and management of media budgets

• Lead and ensure that post campaign learnings are delivered timeously and extracted for future strategies

• Keep abreast of current trends in marketing by monitoring, identifying, sharing and executing where applicable media trends that contribute towards the fulfilment of business goals and objectives

• Co-management of Strategic Media projects and reporting

• Help drive competitor analysis for Nedbank Group to understand share of voice, share of spend, strategies and trends across competitors

• Keep abreast of new developments in media strategy, business planning and execution

People Specification

Minimum Experience Level

• 5-7 years’ experience in a similar role in performance media working across on performance channels ie. SEM, Paid Search. Programmatic, social etc

• Previous performance and media experience required demonstrating the ability to use marketing analytics and insights to effective integrated campaigns.

• Demonstrable experience with building effective performance marketing strategies with clear ROMI metrics

• Ability to nurture long-term relationships with key media stakeholders (internal and external)

• Analytical thinker with strong performance and research skills

• Natural leader who displays strong decision-making and attention to detail

• Ability to work under pressure and meet deadlines

• Ability to work independently and as part of a team

• Excellent project management, communication, and people skills

• ability to work under pressure

• Relationship building

• Good time management and planning skills

• Proficient in offline and digital media

• Must have industry knowledge including knowledge of agency environment and processes

• Managing high media budgets (>100M)

• Excellent project management, communication, and people skills

• Ability to work comfortably under pressure in a fast-paced and dynamic environment.

• Leadership qualities with good time management and planning skills.

• Proficient in both offline and digital media including Performance Marketing

Essential Qualifications - NQF Level

Bachelor’s degree or diploma in Communications, Media or Marketing (essential)

Preferred Certifications

• Industry certification programmes

• Marketing analytics specific

Memberships and Registrations

Industry or professional body affiliation will be advantageous e.g.

• MASA

• AMASA

• ACA

• IAB

Type of Exposure

• Analysing situations or data that requires an evaluation of multiple factors

• Brainstorming ways of improving a product or situation

• Challenging the status quo with a view to improving the environment or people's understanding

• Communicating standards to others

• Building and maintaining effective relationships with internal and external stakeholders

• Analysing and interpreting quantitative and qualitative data.

• Comparing two or more sets of information.

• Providing professional advice/opinion

• Using different approaches in new work situations

• Drafting reports

Technical / Professional Knowledge

• Relevant regulatory knowledge

• Intermediate-Advanced Google Marketing Platform Experience with a core focus on SA360, DV360, SA360 and Campaign Manager

• Intermediate-Advanced knowledge of Adobe Analytics, Google Analytics, Google MCC, Facebook Business Manager

• Data visualisation tools such Power BI

• Strong leadership and client experience

• Research methodologies

• Principles of financial management

• Principles of project management

• Communication Strategies

• Data analysis

Behavioural Competencies

• Building Partnerships

• Communication

• Customer Focus

• Decision Making

• Initiating Action

• Innovation

• Work Standards

• Quality Orientation