Media Relations & Brand Events Manager at SydSen Recruit

Key Responsibilities

Media Relations & Public Relations

• Build and maintain strong relationships with automotive journalists, editors, and media platforms.
• Manage media enquiries and ensure timely and accurate responses.
• Coordinate and distribute press releases, product information, and media statements.
• Monitor media coverage and address factual inaccuracies where necessary.
• Develop media engagement strategies to enhance brand perception and visibility.
• Maintain and grow a comprehensive database of media contacts and influencers.
• Arrange interviews and prepare briefing materials for executives and technical experts.

Media Vehicle Programme

• Manage the allocation and scheduling of media test vehicles.
• Ensure media vehicles are maintained in optimal condition and correctly configured.
• Coordinate long-term vehicle loans for media partners.
• Track and report media feedback and product insights to internal teams.

Brand & Product Events

• Plan and execute national product launches and media drive events.
• Organise press briefings, product demonstrations, and media conferences.
• Coordinate brand participation at automotive exhibitions and industry events.
• Support dealer network marketing initiatives and launch events.
• Manage event budgets and ensure efficient execution.

Brand Reputation & Communications

• Monitor automotive media, online platforms, and social media for brand mentions.
• Develop strategies to strengthen brand reputation and positive media sentiment.
• Work closely with marketing teams to ensure consistent messaging across all channels.
• Support crisis communication initiatives when required.

Content & Communication Support

• Assist in developing brand stories, product narratives, and thought leadership content.
• Support executive public communications and professional networking engagement.
• Coordinate photography, video, and media content during events and launches.

Requirements

Experience

• 5–8 years’ experience in public relations, media relations, or corporate communications
• Experience within the automotive industry or automotive media is strongly preferred
• Proven experience planning and executing brand events, product launches, and media drives