MICE Sales Executive at The Bay Hotel

The Role

• As MICE Sales Executive, you’ll be responsible for driving group, conference and event revenue across the Village n Life portfolio through proactive sales, relationship management and lead conversion. This is a commercially focused role suited to someone confident in corporate hospitality sales and passionate about building strong client relationships.
• You’ll manage the sales process from prospecting and proposal preparation through to booking confirmation and operational handover. Working closely with Reservations, Events and Operations teams, you’ll ensure seamless coordination and exceptional client experiences while contributing to the continued growth of the Village n Life events and conferencing offering.

Key Responsibilities

• Identify and secure new MICE, corporate and group business opportunities
• Build and maintain relationships with corporate clients, agencies and event planners
• Drive revenue through proactive sales activities, networking and lead conversion
• Conduct client meetings, presentations and site inspections
• Prepare professional proposals, quotations and sales correspondence
• Negotiate rates, contracts and booking terms in line with company guidelines
• Manage the sales pipeline ensuring timely follow-up on all enquiries
• Coordinate confirmed bookings with Reservations, Operations and Events teams
• Communicate client requirements and event details accurately to operational departments
• Maintain accurate CRM records, booking updates and sales reporting
• Monitor market trends, competitor activity and industry opportunities
• Attend networking functions, trade shows and industry events
• Represent Village n Life professionally across all client interactions

What We’re Looking For

• Grade 12 or equivalent
• Qualification in Hospitality, Tourism, Sales, Business or Events Management preferred
• Minimum 3 years’ experience in MICE, hospitality, corporate or group sales
• Strong understanding of event coordination and hospitality operations
• Proven track record in achieving sales targets and revenue growth
• Experience preparing quotations, proposals and contracts
• Strong negotiation, networking and relationship-building skills
• Confident communicator with strong presentation ability
• CRM system and Microsoft Office proficiency essential
• Highly organised with strong attention to detail and time management
• Flexible to attend meetings, site inspections and events when required