Mr D - Paid Media Lead at takealot.com

Purpose of the role:

• The Paid Media Lead will oversee and execute strategies designed to drive high-quality traffic to the app and increase orders placed through the app, including first-time buyers. Operating within a fast-paced on-demand delivery app environment that connects users to restaurants, grocery stores, retailers, and more, this role focuses on achieving measurable results tied directly to traffic, orders, revenue, and market share. 
• The ideal candidate will be data-driven, innovation-oriented, and skilled at managing large-scale paid media efforts across various channels, aligning all traffic generation initiatives with business goals.

Your mission, should you choose to accept it:

Paid Media Strategy Development: 

• Create and oversee a cohesive paid media strategy that aligns with the broader marketing and business objectives, focusing on both user acquisition and retention. 

App Traffic Growth: 

• Drive initiatives to increase app traffic that translates into order placements, including targeting first-time buyers and reactivating lapsed users. 

Campaign Execution:

• Plan, execute, and optimize multi-channel paid acquisition campaigns across search, social, display, programmatic, and other platforms to drive revenue and order targets. 

Cost Efficiency Management: 

• Manage and optimize effective Cost Per Order (CPO) while ensuring channel efficiency and return on investment (ROI). 

Market Share Expansion: 

• Utilize paid media strategies to expand the app's market share and secure its competitive positioning across different markets/regions. 

Cross-Functional Collaboration: 

• Work closely with internal teams such as creative, analytics, CRM, and product teams to coordinate and improve campaign effectiveness. 

Audience Targeting and Segmentation: 

• Leverage data to identify and refine key customer segments, ensuring personalized and relevant ad experiences to maximize conversion rates. 

Agency and Vendor Management: 

• Lead partnerships with external agencies or vendors to ensure the delivery of high-performing paid advertising campaigns. 

Performance Analytics: 

• Develop and maintain reporting systems to monitor campaign performance, traffic metrics, market share data, and achievement of revenue/order growth targets. 

Innovation and Trends:

• Stay ahead of digital advertising trends, tools, and platforms to ensure the company leverages state-of-the-art technologies and tactics.

Qualifications & Experience:

• A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
• Minimum of 5-7 years of experience in managing large-scale paid media campaigns, ideally within an on-demand, e-commerce, or app-focused environment.
• Strategic paid media campaign development and execution across multiple channels including search, social, display, and programmatic platforms to drive app traffic and order growth. 
• Data-driven performance optimization with strong analytical skills to monitor campaign metrics, optimize cost-per-order efficiency, and achieve ROI objectives. 
• Leadership and cross-functional collaboration experience to manage teams and work effectively with creative, analytics, CRM, and product teams. 
• Deep technical expertise in digital advertising platforms such as Google Ads, Meta Ads, and attribution models within app-focused or e-commerce environments.
• Innovation-focused approach to stay ahead of digital advertising trends and leverage emerging technologies while maintaining cost efficiency and revenue targets.

 The skills we need:

Technical Expertise: 

• Deep understanding of digital advertising platforms (Google Ads, Meta Ads, programmatic channels, etc.) and attribution models. 

Data-Driven Decision-Making: 

• Strong analytical and problem-solving skills; ability to interpret campaign performance data and derive optimizations that boost performance. 

Leadership Skills: 

• Experience managing and motivating a team, with the ability to work cross-functionally and inspire 
• collaboration. 

Attention to Detail: 

• High level of precision and care when designing and monitoring campaigns to ensure quality and 
• compliance. 

Innovative Thinking: 

• Ability to think creatively and adapt to rapidly changing environments while staying ROI-focused. 

Industry Insight: 

• Demonstrable knowledge of trends, challenges, and opportunities in the on-demand app/delivery space