Multimedia Content Producer at Media24 (Pty) Ltd

• We are seeking a dynamic and creative Multimedia Content Producer to join the Alles/All That team, Media24’s innovative product discovery platform dedicated to helping South African consumers make informed purchasing decisions with our tagline #LiveBetter.
• In this role, you will be responsible for creating engaging, authentic, and conversion-driven content across our seven key lifestyle categories: Tech, Home & Garden, Health & Fitness, Kitchen, Beauty & Fashion, Outdoor, and Play & Learn. You’ll work at the intersection of editorial excellence and commercial effectiveness, producing content that genuinely helps consumers while driving affiliate revenue and partner success.

What you’ll do:

Content Creation & Strategy

• Plan, develop, and produce multimedia content across multiple formats including articles, video reviews, product comparisons, buying guides, and social media content
• Create compelling product review content including unboxings, first impressions, and long-term performance assessments
• Develop seasonal campaigns and targeted buying guides aligned with shopping peaks (Black Friday, holidays, seasonal trends)
• Produce sponsored digitorials and native content that seamlessly blend editorial value with commercial objectives
• Design and execute product comparison articles and challenge campaigns (e.g., 7-day product tests)
• Write authentic, honest product assessments that build trust with our #LiveBetter community

Video & Visual Content Production

• Conceptualize, shoot, and edit video content including product reviews, unboxings, tutorials, and comparison videos
• Create engaging social media content optimized for various platforms (Instagram, TikTok, YouTube, Facebook)
• Collaborate with photography and videography teams for high-quality visual content production
• Develop creative shoot concepts that align with brand guidelines and commercial objectives
• Manage pre- and post-production processes for video content

SEO & Digital Optimization

• Implement SEO best practices to maximize organic reach and affiliate link performance
• Optimize content for search engines while maintaining editorial integrity
• Research trending keywords and topics within our lifestyle categories
• Monitor and analyze content performance using analytics tools
• Adapt content strategy based on performance data and SEO insights

Social Media & Newsletter Management

• Develop and execute social media content strategies across multiple platforms
• Create and schedule social media posts that drive engagement and traffic to affiliate content
• Manage community engagement and respond to audience queries about products
• Produce newsletter content that highlights key product recommendations and buying guides
• Collaborate with the digital marketing team on paid social campaigns

Affiliate Marketing & Commercial Content

• Integrate affiliate links strategically within content to optimize conversion rates
• Collaborate with advertising sales team to deliver client objectives through compelling content
• Develop native advertising content that provides genuine value to consumers
• Work with commercial partners (including Takealot) to create mutually beneficial content strategies
• Ensure all commercial content complies with advertising standards and disclosure requirements

Project Management & Collaboration

• Use project management tools (Asana) to coordinate content calendars and campaigns
• Collaborate with editorial, sales, and marketing teams to align content with business objectives
• Manage multiple content projects simultaneously while meeting deadlines
• Participate in brainstorming sessions for creative campaign development
• Coordinate with external partners for product testing and review opportunities

What you bring:

• Strategic thinker with creative flair.
• Calm under pressure, deadline-driven, and solutions-focused.
• Good commercial acumen
• Strong communication skills with the ability to give and receive constructive feedback.
• Passionate about content, storytelling, and audience engagement
• Problem-solving mindset with solutions-oriented approach

What we require:

Educational Background

• Bachelor’s degree in journalism, Marketing, Communications, Media Studies, or related field

Professional Experience

• Experience in content creation experience in digital media, e-commerce, retail, publishing, or agency environment
• Proven track record in multimedia content production (written, video, social media)
• Experience with affiliate marketing or performance-driven content creation
• Background in product review, comparison, or consumer-focused content

Technical Skills

• Content Management Systems: Proficiency in WordPress or similar CMS platforms
• SEO Expertise: Demonstrated knowledge of SEO best practices and keyword optimization
• Video Production: Experience with video editing software (Adobe Premiere, Final Cut Pro, or similar)
• Social Media Management: Proficiency with social media scheduling and analytics tools
• Project Management: Experience with Asana, Trello, or similar project management platforms
• Analytics Tools: Familiarity with Google Analytics, social media insights, and performance tracking
• Basic Design Skills: Adobe Creative Suite or Canva for visual content creation (advantageous)