National Point of Sale Specialist at Red Bull

About the job

Purpose of the job:

The Point-of-Sale Specialist is responsible for the development and coordination of the trade marketing strategy in line with both the sales and brand plans. Utilizing shopper/market data and trends, their key objective is to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and its core values. The POS Specialist will also be responsible for the planning, ordering, placement, maintenance and warehousing of all Off Premise Point Of Sales (POS) material for South Africa. Budget management is a key component.

Responsibilities

#Development of new and innovative Red Bull Trade Marketing solutions

• Use strong understanding of sales, category trends and insights to explore and develop new and exciting trade marketing ideas and solutions.
• Provide briefings to external agencies and suppliers for development of new POS, and merchandising tools
• Manage project plan for development of new POS and merchandising tools.

#Trade Marketing Knowledge and Capability

• Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

#Alignment and Coordination of Sales and Marketing Activities

• Collaborate and plan with local and international Marketing and Sales departments pro-actively and challenge traditions.
• Establish an internal network with all departments necessary for efficient working – Brand, Sales, Logistics, Finance, and Category teams.
• Be the point of contact for the national & field sales teams to advise and give guidance on all accounts for activation & POS in Off Premise

#POS Tools Implementation and Development

• Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognized.

#Reporting & Analyses

• Value adding analysis reports which proactively resolve issues as well as identify business opportunities
• Track and evaluate Perfect Store Auditing Data (PSA) and deliver reports to Sales Team to allow for corrective actions to take place.
• Ownership of the Trade Marketing budget & stock on hand as per guidelines and requirements alongside Operations.
• Time in field with sales team to understand trade and customer dynamics and note competitor activity

Experience

• 3-4 years’ experience in the FMCG industry and the Off-Premise trade specifically would be preferable
• Outstanding knowledge of Microsoft Excel, Power Point and Word
• Operations & Logistics experience would be an advantage
• Good understanding of the Brand and related Marketing strategies.
• Excellent analytical, research and problem solving skills
• High numerical ability; discerns trends, patterns and anomalies in data with probable cause and effect
• Strong communication skills
• Must have the ability to retrieve, understand and interpret data from numerous sources
• Project Management & experience in briefing and managing external agency partners.
• Excellent teamwork and interpersonal skills with ability to influence and build strong cross-functional working relationships at all levels

Qualification

Higher commercial degree/ University Degree (business, marketing or similar) preferable.

Valid driving license.