National Sales & Key Accounts Manager - FMCG at Impact

Job Description

• We are seeking an ambitious, commercially driven leader to take ownership of our National Sales Operations and Key Accounts function. This is not a traditional sales management role.
• We are looking for an innovative commercial leader who can challenge conventional thinking, unlock new growth opportunities, and accelerate our performance across impulse, convenience, wholesale, forecourt, distributor and emerging channels. 
• The successful candidate will lead a national team of Regional Sales Operations Managers and National Key Account Managers while driving profitable growth, market share gains, operational excellence and customer partnerships across South Africa & Exports Market. 

ROLE ACTIVITY

Commercial Leadership

• Develop and execute national sales and channel growth strategies.
• Deliver Net Sales, volume, profitability and market share targets.
• Identify and unlock new growth opportunities across existing and emerging channels.
• Drive commercial excellence through data-driven decision making and execution discipline.

National Key Account Leadership

• Lead strategic customer relationships across major national accounts.
• Oversee development and execution of Joint Business Plans.
• Lead commercial negotiations and customer growth strategies.
• Drive customer profitability and return on trade investment.

Sales Operations & Execution

• Lead Regional Sales Operations Managers nationally.
• Ensure consistent execution standards across all regions.
• Drive route-to-market effectiveness and sales productivity.
• Deliver outstanding customer service levels and field execution standards.

Channel Development & Growth

• Develop growth strategies across impulse, convenience, forecourt, wholesale, distributor and out-of-home channels.
• Identify new routes-to-market and commercial opportunities.
• Leverage market insights, customer data and consumer trends to accelerate growth.

Leadership & Talent Development

• Build, coach and develop a high-performing sales organisation.
• Develop succession pipelines and future commercial leaders.
• Foster a culture of ownership, accountability and continuous improvement.

Experience

• 8 to 10 years' experience within FMCG sales and commercial leadership.
• Proven success leading national sales teams and delivering growth.
• Experience managing complex customer relationships and negotiations.
• Strong understanding of route-to-market strategies and channel development.

Demonstrated success growing channels such as:

• Impulse
• Convenience
• Wholesale
• Forecourts
• Foodservice / Out-of-Home
• Distributor networks
• Experience leading multi-layered teams across multiple regions.

Qualifications

• Degree in Commerce, Marketing, Business Management or a related field.
• Postgraduate qualification advantageous