Online Marketer at Sirdar Group

Responsibilities:

• Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns
• Design and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Responsible for all sales collateral and material is up to date, up to company standards (online, print, electronic)
• Responsible for driving and implementing lead generation campaigns for each business unit
• Research potential sponsorship of events and awards for Sirdar to take part in. 

Requirements:

• Marketing qualification 
• Proven working experience in digital marketing
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and sales funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Specific measure of success

• Increase brand awareness online and sell/promote events online
• Manage and improve the online digital presence
• Increase lead generation on a monthly basis
• Monthly delivery on analytical reports for website and social media