Electrum works with great organisations to find a better way to transact. Major retailers, banks, and MNOs rely on our cloud-based transaction hub to process consumer transactions, including for purchasing digital goods and services, initiating money transfers, and accepting alternative payments. Our back-office tools fulfil the reconciliation and settlement...
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Design and execute multi-tactical marketing campaigns and programmes, across relevant go-to-market channels
Leverage market and user research to identify the best way to reach new and existing client personas within our ideal customer profile
Draft the content that will showcase our products unique value and support your campaign including key messaging, landing pages, newsletters, adverts and promotional materials
Optimise campaign conversion rates through analysis and client feedback
Prepare performance reports for campaign optimisation and monthly business reviews
Work closely with the product and sales teams to align with product messaging and sales goals
Requirements
A Bachelor's degree preferably with marketing
A minimum of 5 years experience working as a campaign manager
Account based marketing experience
Preference will be given to experience in marketing complex B2B technology within the enterprise financial services software industry
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