Paid Media Specialist (Digital Marketing/Advertising Industry) at Black Pen Recruitment

Job Description

• Do you have solid experience as a Paid Media Specialist? Do you wish to broaden your horizon in a young & dynamic company – then this is the perfect opportunity for you!
• Our Client, an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency & client’ relationship, is currently looking for a Paid Media Specialist to join their team.
• They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

Some specialised services include: 

•  Paid Media: Search, Display, Programmatic, Social 
•  Earned Media: SEO, Content Creation, and Content Marketing 
•  Media Buying: Buying advertising space on leading media properties 

As a Paid Media Specialist you will be responsible for growing both paid social media and Google Ads campaigns for a variety of clients.

Type: Full-Time

Requirements
Requirements:

• A Degree is required in Marketing, Statistics, Mathematics or Computer Science.
• 2-4 years’ experience in a paid advertising role
• Certifications: Google Ads (Required) Google Analytics (Required) FB Blueprint (Beneficial) DV360 (Beneficial)
• Experience on the following platforms: 
• Google Ads (Required) - Across App, Display, Search, and Shopping 
• Google Analytics (Required) 
• Google Marketing Platform (Beneficial) - SA360, DV360, Campaign Manager
• Facebook Business (Beneficial) - Facebook and Instagram

Attributes:

• Attention to detail
• e-commerce experience across paid advertising
• Strong Data Analysis, Manipulation and Reporting Skills
• Strong Problem Solving Skills and Solutions Orientated
• Ability to work under pressure in a time-sensitive environment
• Ability to work with all levels of management

Responsibilities:

• Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to: 
• Google Search & Google Shopping (SA360 experience beneficial)
• Paid Social Media through FB Business Manager
• Display & Video 360 (beneficial)
• Managing paid advertising budgets optimally to achieve business KPI’s
• Assist business departments with paid advertising requirements, reporting, analysis and strategies
• Help other business departments understand and how best to implement their digital advertising requests.
• Keep up to date with changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.

Please Note: Only shortlisted candidates will be contacted.

If this sparks your interest, apply today! we’d love to hear from you!