Paid Search Specialist at Jellyfish Online Marketing

The role

The Paid Search Specialist is responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth.

Key Responsibilities include exploring opportunities and facilitating campaigns through all available marketing channels (e.g. Paid Search, SEO, display, email and social media) with particular emphasis on innovative initiatives, and working closely with the Client Services team to communicate campaign strategy, progress and results.

Responsibilities

• Mastering Jellyfish’s methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through Paid Search).
• Formulating campaign strategy, researching keywords & potential marketing channels, analysing competitors, and testing.
• Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
• Project managing all of the activity and processes required to proficiently run campaigns.
• Producing client-facing reports, studies and presentations to Jellyfish brand standards.
• Maintaining an in depth understanding of Jellyfish’s marketplace.
• Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

Knowledge & Experience Requirements

• An in-depth knowledge of the technologies and processes involved in running Paid Search campaigns (Knowledge & experience of using DoubleClick for Search would be advantageous).
• Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of £1m.
• Google Advertising Fundamentals Exam
• A good understanding of Google analytics and other web analytics packages
• Advanced knowledge of Microsoft Excel and PowerPoint.

Skill Requirements

• Is commercially astute, identifies and suggests opportunities to the Company Directors.
• Possesses strong business writing skills and able to produce high quality documents.
• Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
• Exhibits a high level of attention to detail.
• Possesses strong interpersonal skills, particularly influencing and listening skills.
• Possesses strong customer telephone and face to face skills.
• Is a confident and articulate presenter.
• Proven ability to proficiently chair meetings.
• Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
• Possesses strong software skills that support the delivery of high quality client facing documents.

Key Attributes

• A self motivated individual with high levels of energy.
• Exhibits a high level of attention to detail.
• Highly analytical and data driven.
• Numerate and articulate.
• An outgoing, positive thinker, with consistent levels of evident enthusiasm.
• Flexible, versatile and copes well under pressure.
• Open, honest and direct, is comfortable in giving and receiving constructive feedback.
• Has high personal standards and promotes them in others.
• A valued team member, who upholds Jellyfish’s values and professional integrity at all times.