Paid Social Analyst - Durban at Jellyfish Online Marketing

Job Description

• Reporting to the Paid Social Director, you will create impact within our Paid Media team.
• You'll contribute to setting up and monitoring campaigns across multiple platforms and creating reports and forecasting for clients as needed.

Your primary responsibilities will include:

• Setting up campaigns in Campaign Manager 360 (CM360), Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, etc.
• Proficiency in CM360; creating placements, ads using bulk import, creating trackers
• Perform pacing and performance optimization of campaigns across multiple platforms
• Technical QA of campaigns and troubleshooting any issues
• Work with the account management and paid media teams to identify and advance any opportunities to improve performance of campaigns
• Work on weekly/biweekly performance reports, including drafting client-facing insights into campaign performance with recommended optimisations and next steps

Qualifications

• -3+ years experience managing Paid Social Ads campaigns in Meta Ads Manager (Facebook/Instagram) strongly preferred
• Reporting skills and experience deriving insights from data required
• Experience with LinkedIn Campaign Manager, TikTok Ads Manager, and other alternative social media ad platforms (X/Twitter, Pinterest, etc.) is advantageous
• Demonstrated expertise (0 - 2 years) in Ad Operations, including end-to-end campaign management across different channels (Programmatic, Social and Search) is advantageous
• Moderate / Advanced skills working with data in Excel, including experience with VLOOKUP/XLOOKUP formulas, performing basic statistical analysis, and working with Pivot Tables is strongly preferred
• Fluency in English required