Paid Social Performance Specialist (George, Western Cape / On-site) at Badger Holdings (Pty) Ltd

The Role

You are the commercial driver behind our lead generation and web conversion strategy across:

• Meta (Facebook & Instagram)
• TikTok
• Pinterest
• Emerging social platforms
• This is a technical, performance-first role with real budgets, real targets, and real accountability.
• If Pixels, CAPI, attribution modelling, and CPA optimisation excite you, keep reading.

Requirements

What You’ll Own

Campaign Strategy & Execution

• Full platform ownership across Meta, TikTok & Pinterest
• Build and optimise lower-funnel campaigns (Lead Gen & Web Conversions)
• Translate business targets into clear, ROI-driven media plans
• Allocate budget strategically to maximise ROAS

Technical Setup & Data Integrity

• Own Pixel & Tag architecture (Meta, TikTok, Pinterest)
• Implement and manage Conversions API (CAPI)
• Build advanced audience stacks:
• Lookalikes
• CRM Custom Audiences
• Behavioural retargeting buckets
• Ensure every Rand is tracked. Accounted for. Optimised.

Budget & Stakeholder Management

• Control daily burn rate and monthly spend pacing
• Provide daily performance feedback loops (CPL, CPA, lead quality)
• Report on business metrics, not vanity metrics
• Analyse Quote-to-Sale ratios and optimise for profitability

Minimum Requirements (Non-Negotiable)

Education

• National Diploma or Bachelor’s Degree in Marketing, Advertising, Digital Media, or a related commercial field.

Experience

• Minimum 3+ years hands-on experience in Paid Social / Performance Marketing (Agency or client-side experience acceptable, with meaningful budget exposure)

Mandatory Certifications

• You must hold current (or demonstrable) certification in:
• Meta Certified Media Buying Professional OR Meta Certified Media Planning Professional
• TikTok Media Buying Professional Certification
• Pinterest Media Buyer Certification
• Google Analytics (GA4) Certification Including exploration reports, attribution modelling & event tracking