Job Openings at Badger Holdings (Pty) Ltd

The Role

You are the commercial driver behind our lead generation and web conversion strategy across:

• Meta (Facebook & Instagram)
• TikTok
• Pinterest
• Emerging social platforms
• This is a technical, performance-first role with real budgets, real targets, and real accountability.
• If Pixels, CAPI, attribution modelling, and CPA optimisation excite you, keep reading.

Requirements

What You’ll Own

Campaign Strategy & Execution

• Full platform ownership across Meta, TikTok & Pinterest
• Build and optimise lower-funnel campaigns (Lead Gen & Web Conversions)
• Translate business targets into clear, ROI-driven media plans
• Allocate budget strategically to maximise ROAS

Technical Setup & Data Integrity

• Own Pixel & Tag architecture (Meta, TikTok, Pinterest)
• Implement and manage Conversions API (CAPI)
• Build advanced audience stacks:
• Lookalikes
• CRM Custom Audiences
• Behavioural retargeting buckets
• Ensure every Rand is tracked. Accounted for. Optimised.

Budget & Stakeholder Management

• Control daily burn rate and monthly spend pacing
• Provide daily performance feedback loops (CPL, CPA, lead quality)
• Report on business metrics, not vanity metrics
• Analyse Quote-to-Sale ratios and optimise for profitability

Minimum Requirements (Non-Negotiable)

Education

• National Diploma or Bachelor’s Degree in Marketing, Advertising, Digital Media, or a related commercial field.

Experience

• Minimum 3+ years hands-on experience in Paid Social / Performance Marketing (Agency or client-side experience acceptable, with meaningful budget exposure)

Mandatory Certifications

• You must hold current (or demonstrable) certification in:
• Meta Certified Media Buying Professional OR Meta Certified Media Planning Professional
• TikTok Media Buying Professional Certification
• Pinterest Media Buyer Certification
• Google Analytics (GA4) Certification Including exploration reports, attribution modelling & event tracking

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Requirements

What You’ll Own

• Origination and structuring of high-value strategic pet and adjacent ecosystem partnerships
• Senior-level commercial negotiations (pricing, revenue share, service models)
• ExCo- and Board-ready business cases with full financial, operational and risk assessment
• Commercial performance across the partnership portfolio (revenue, margin, contribution)
• Partner KPIs, SLAs, forecasting accuracy and continuation decisions
• End-to-end partnership lifecycle governance — from qualification to scale or exit
• Cross-functional orchestration across Operations, Sales, Pricing, Marketing, Compliance, Finance and Projects
• Design and ownership of scalable partner governance frameworks and operating models
• Senior stakeholder and partner relationship leadership
• Selective strategic engagement with dealer groups, OEMs and outsourced portfolios

This Role Is Not

• Transactional business development
• Execution-only partner management
• A people-management role
• This role exists to protect value, unlock scale, and reduce risk.

What We’re Looking For

• 7–10 years’ experience in strategic partnerships, commercial or business development within insurance, financial services or regulated environments
• Proven experience structuring, launching and governing complex partnerships
• Strong commercial and financial acumen, forecasting, margin analysis, risk trade-offs
• Confident influencing senior internal and external stakeholders
• Comfortable making continuation, remediation or exit recommendations
• Clear, structured thinker with strong written and verbal communication skills
• Degree in Business, Finance, Law or similar (preferred)
• Willingness to travel nationally