Partner Marketing Manager - Distribution & ISV at Sage

Job Description

 The purpose of this role is to ensure successful performance of marketing programs through and with Value Added Distributors (VADs) and Independent Software Venders (ISVs). Reporting to the Regional Partner Marketing Manager, they are directly responsible for the strategy and execution of depth and breadth marketing activities through VADs and ISVs. The Partner Marketing Manager represents the voice of ISVs, VADs and the local partner eco-system linked to them, driving programs spanning across all the marketing focus areas of: New Customer Acquisition, Customer Success and Retention.

Key Responsibilities Key Accountabilities And Decision Ownership

• Work with the Regional Marketing teams to build a single consolidated AME VAD/Partner Marketing Plan in order to ensure that there is transparency and interlock of regional and local activities to support the business and revenue objectives
• Ensure successful creation launch and adoption of the Sage Distributor and ISV led marketing Programs across the region.
• Ensure deep integration with the business and our eco-system, both in the development of their marketing plan and the tracking and reporting on the execution thereof
• Drive execution against the plan and ensure measurement and tracking is in place to evaluate and optimise all activities
• Define and support the process of localising and implement recruitment campaigns and partner campaigns to support achievement of recruitment targets and objectives
• Support in the develop data-driven decision-making culture
• Deliver relevant budgetary reporting as necessary and in line with regional guidelines
• Working within the matrix organisation – form relationships across the team and the business to get things done
• Have a deep understanding of the Sage partner portfolio persona and work with PA & A team to refine this for use in our partner campaigns
• Monitor, analyse and represent program results to the Director Field Marketing and Regional Partner Marketing Manager, driving the continuous optimisation of programs across the region
• Liaise and share best practices and knowledge, be the ‘expert’ in marketing to others in the business, supporting the commercial success of our solutions and products
• Act as a champion and guardian of Sage’s values and brand identity, ensuring messaging, positioning, tone of voice, visual identity is consistent and in line with the global brand guidelines, across all channels and in all activities
• Ensure consistency and enforce high quality standards across all communications as a result of advanced and accurate proofing skills, in line with the local and global internal approvals process

Skills, Know-how And Experience Must Haves

• Significant experience and understanding of the dynamics and operations of indirect channels, VADs and ISVs specifically within a partner led organisation
• Results oriented with strong time management and project management skills, highly organized and driven to succeed through strong execution
• Extensive and proven knowledge of marketing automation and digital marketing including search, social and online nurture journeys and Account Based Marketing
• Experienced in managing budgets and resources with strong analytical skills and data driven mentality
• Ability to inspire confidence and trust in interactions with business leaders through advanced communication and presentation skills
• Sales Force and Eloqua experience advantageous
• Can work in a global/regional organisation structure, understands the importance of global consistency and local delivery

Technical / Professional Qualifications

• 5-10 years’ experience in marketing
• Native or Fluent English
• Bachelor’s Degree in Marketing, Business or Communications /or equivalent experience.
• Ability to travel

Key Performance Indicators

• Marketing contribution to revenue, with a focus on new customer acquisition numbers
• Execution against the agreed marketing plans across geographies
• Success of marketing strategy and results linked to VADS & ISVs Direct reports: