Pay-Per-Click Specialist at The Key Recruitment Group

• Our client based in Midrand - Gauteng are looking for a results-driven Pay-Per-Click Specialist to create, manage, and optimise high-impact digital campaigns across paid and organic channels. The successful candidate will bring strong expertise in PPC, SEO, analytics, and conversion optimisation, together with a data-led mindset and the ability to drive measurable growth through continuous testing, reporting, and performance improvement.

Key Responsibilities

• Create, manage, and supervise high-impact digital marketing campaigns from inception to execution.
• Develop and implement platform-specific strategies for Google Ads, Meta Ads, LinkedIn campaigns, and organic search growth.
• Monitor campaign performance and implement ongoing optimisation to improve traffic, conversions, and return on investment.
• Plan, implement, and measure experiments, A/B tests, and conversion optimisation initiatives.
• Analyse campaign, website, and attribution data to support performance-focused decision-making.
• Ensure accurate conversion tracking, tagging, and campaign measurement across digital platforms and assets.
• Drive SEO initiatives to improve search visibility, web traffic, and organic search growth.
• Prepare clear performance reports and communicate actionable recommendations to stakeholders.

Requirements and Experience

• Minimum 5 years of experience in digital performance marketing, PPC, SEO, or a closely related field.
• Proven hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong working knowledge of GA4 for performance analysis and attribution.
• Solid understanding of conversion tracking, tagging concepts, and campaign measurement.
• Strong understanding of paid media algorithms, bidding strategies, auction models, and search engine optimisation principles.
• Proven experience in implementing SEO initiatives that increase web traffic and organic search growth.
• Experience with Power BI, Looker Studio, or similar reporting tools will be advantageous.

Skills

• Experience with content management systems, including WordPress.
• Extensive knowledge of search engine algorithms and digital performance best practices.
• Experience in monitoring metrics, analysing data, and producing performance reports.
• Proven track record of delivering PPC and SEO initiatives that increase traffic, conversions, and overall digital growth.
• Strong strategic thinking, analytical ability, and reporting skills.

Qualifications

• Google Analytics Certification and a recognised digital marketing or paid media certification will be advantageous.

Person Requirements

• Results-driven and highly energetic.
• Creative, innovative, and solutions-oriented.
• Excellent attention to detail.
• Strong communication and interpersonal skills.
• Organised and methodical in approach.
• Able to work effectively in a fast-paced environment.
• A self-starter who takes ownership of their work and delivers with accountability.