Performance Marketer at Safari365

Performance Marketer 

afari365 is seeking an optimisation overlord who is a little obsessed with paid digital planning, optimisation, data and reporting.

The platforms of focus will be:

• Google Ads (paid search, display)
• Google Analytics
• Facebook Ads Manager
• SEOMoz (or similar)
• Other social platforms like TikTok, LinkedIn, Twitter
• Marketing automation systems (Pardot, Mailchimp and/or Everlytic/Activecampaign)
• CRM systems (Salesforce preferable)
• OTA’s like TripAdvisor, Booking.com, Expedia etc
• Wordpress and basic HTMl coding an advantage 

A successful process will look something like:

• Working with the management team to understand campaign goals and target markets
• Evaluate existing digital campaigns
• Present new digital strategies and media schedules that relate to those goals
• Plan, design, and build paid search, organic search, social, display and video campaigns across multiple platforms
• Monitor and manage the various campaigns on the various platforms
• Proactively expanding and improving campaigns based on business needs
• Providing regular and ad-hoc reporting and analysis on campaigns

It would also be important to:

• Stay up-to-date on latest platform changes, new channels, trends, media landscape and best practises – share knowledge and best practise with the team 
• Have a crystal clear understanding, deep knowledge of, and strong views on; bid strategies; building out audiences, ad sets, ads; scaling; A/B testing; improving CTR’s, CPC’s & ROI; link building; lead gen etc.

You’ll be supported by:

• A very strong strategic & creative team, providing great insights, copy & visuals for your campaigns.
• A clear vision of what needs to be achieved in the short, medium, long terms.
• A business with a sizeable audience in, and history of using Salesforce.

You are best described as:

• A propeller head
• Analytical
• Organised
• Detail focussed
• Data obsessed
• Adaptable
• Self-managed
• A deliverer

It would be great if you have experience of:

• Inbound tourism
• International audiences
• Luxury/high value product/services