Performance Marketing Manager at RB

THE ROLE

• As the Performance Marketing Lead you will be responsible for planning, implementing, and optimising display, search, and video campaigns together with our media agency. This role requires the ability to operate on both a strategic and tactical level - from planning to implementation to reporting. Manage and optimise media buys (including digital display, search, social, mobile, etc.). Monitor the evolving media landscape and help develop best practices for the company. Develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter, Programmatic, and other premium media providers.

RESPONSIBILITIES

• Presenting proposals/strategies and media schedules to relevant stakeholders
• Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display, affiliate, etc.) that drive high converting customers to our services.
• Analyse KPIs on an ongoing basis to ensure campaigns are maximizing performance. Handling the buying & negotiating of media across various vendors for campaigns.
• Proactively expanding and improving campaigns based on business needs / KPIs. Providing regular and ad-hoc reporting and analysis on campaigns - presenting reports & media performance to business when required.
• Staying up-to-date on latest platform changes, new channels, media landscape and best practises. Identify creative tactics and test quickly to attract new traffic, drive engagement and improve on-site conversion.
• Actively identify areas for business growth & media opportunities to help drive revenue. Perform competitive analysis and competitive landscape research to suggest new campaign ideas and tactics to increase market share.
• Identify opportunities to optimize landing page design and UX to improve on-site conversion rates. Landscape research to suggest new campaign ideas and tactics to increase market share.
• Create fully connected & integrated campaign funnels to generate leads and customers. Audience building & Hyper-segmented Targeting & Remarketing strategies

PROFESSIONAL QUALIFICATIONS / EXPERIENCE

• Minimum 5 years of experience in digital marketing and web analytics
• with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising, social listening tools and analytics experience.
• Strong Experience in working with the following tools and software: Google Analytics, Google AdWords, Google Search Console, Facebook Business, Twitter Business, excel, and keyword tools like SEMrush)
• Strong experience with social ad platforms such as but not limited to Facebook, TikTok, Instagram and Twitter
• Ability to analyse data and trends in order to continually optimize media campaigns for efficient ROI, able to build compelling reports detailing campaign successes, ROI, and learnings
• Strong experience with Google Adwords - annual certifications required, Facebook Blueprint - ongoing learning
• Expert understanding of Google Analytics and Google Tag Manager