Performance Marketing Specialist at Babylonstoren

Requirements

• Bachelor’s degree or equivalent in marketing or data analysis.
• Experience in performance marketing for an e-commerce business.
• Experience using Google Looker Studio, Tableau and Hubspot.
• Demonstrable experience as a paid media specialist.
• Track record of producing data-driven insights and recommendations to achieve marketing goals.
• Experience using GA4, GTM, Google Ads, Meta Ad Manager, and TikTok ads.
• Good working knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
• Proficiency in using Microsoft Office suite.
• Fluent in English and Afrikaans.
• A high level of attention to detail and great organisational skills.
• Ability to prioritise and work in a fast-paced environment with competing deadlines.
• Ability to work cross-functionally and with a wide range of individuals with different skill sets.
• Passion for retail, e-commerce, and digital marketing, and eagerness to grow, learn and develop skills in the field.

Responsibilities

Performance marketing:

• Take ownership of the online store’s presence and performance across paid search, programmatic display and paid social channels.
• Work with marketing and creative teams to drive content creation for paid media channels.
• Fully manage campaigns on relevant self-service paid media channels and guide strategy in areas where media buying is required.
• Effectively utilise the digital marketing budget, in line with marketing goals.
• Implement and manage a testing framework to launch and measure campaign experiments.
• Evaluate emerging technologies and channels and provide thought leadership in your field.
• Conduct keyword researches for ongoing optimisation of search campaigns.

Analytics & reporting:

• Responsible for tracking, analysing and reporting on the performance of digital marketing activities.
• Understand and interpret reporting results to draw meaningful conclusions from data and translate those into recommendations for future efforts.
• Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities.
• Provide actionable market and customer insights to address key strategic goals.

Experimentation & CRO:

• This role requires strong analytical skills to identify optimisation opportunities and the ability to develop and execute a testing and optimisation plan.
• Evaluate customers’ online behaviour and provide insights and recommendations to improve website performance and the overall online shopping experience.
• Function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving performance.
• Support strategy, execution, and measurement of A/B tests and CRO experiments alongside the e-commerce marketing team.
• Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead-generation forms.