Portfolio Marketing Manager at Apex Group

About the Role

• We’re looking for a commercially minded and execution-focused Product Marketing Manager to join our Portfolio Marketing team.
• This role will be instrumental in driving go-to-market (GTM) strategy, positioning, and messaging for our Fintech and digital platforms across the financial services ecosystem.
• You’ll work closely with product owners, demand generation, sales, and client relationship teams to ensure our fintech solutions are clearly articulated, competitively positioned, and effectively adopted in the market.
• This role supports the Group’s broader fintech strategy and will play an important role in contributing to the businesses transition in messaging to a ‘digital-first innovator’ in our space.

Key Responsibilities

Go-to-Market Planning:

• Lead GTM planning for new product launches and newly acquired Fintech products alongside Product teams – produce a GTM pack to serve as the basis of all outbound activity across sales, marketing and CRM teams.

Messaging & Positioning:

• Develop differentiated messaging frameworks and value propositions tailored to buyer personas across the fintech lifecycle.

Sales Enablement:

• Create and maintain sales collateral, pitch decks, battlecards, and training materials to support Client facing and sales teams. Collaborate with the Demand Marketing team to ensure alignment with campaign messaging.

Market Intelligence:

• Extract ongoing competitor and market research from product team to inform positioning, pricing, and content strategy. Feed insights back into product roadmap discussions and campaign planning.

Campaign Collaboration:

• Partner with demand generation, content/comms and digital teams to provide the required information and collateral to develop integrated campaigns that drive awareness, engagement, and pipeline growth across fintech platforms

Performance Tracking:

• Define and report on key product marketing KPIs including engagement, adoption, retention, and influenced pipeline.

Customer Voice and Content:

• Be the information engine on Fintech solutions - act as the voice of the customer by gathering feedback, testimonials, and case studies from internal stakeholders to support the creation of thought leadership and product content for use across channels.

Required Experience and Skills

• 3–5 years of experience in B2B product marketing in a SaaS or fintech business.
• Strong understanding of the fintech landscape, including digital platforms, tokenisation, and regulatory considerations.
• Good understanding of and strong interest in Fintech solutions such as blockchain, tokenization etc.
• Proven ability to translate complex technical features into compelling, client-centric messaging.
• Experience working in matrixed environments with cross-functional global teams across product, sales, and marketing.
• Proficiency in using SaaS marketing tools such as CRM and SAM’s.
• Strong written and verbal communication skills, with a focus on storytelling and clarity.
• Familiarity with AI tools to streamline content creation and campaign execution.
• Ability to work at pace and manage multiple projects concurrently.

Preferred Qualifications

• Experience marketing to institutional investors, asset managers, or wealth platforms.
• Knowledge of lifecycle marketing and buyer journey mapping.
• Exposure to solution selling and segment-based GTM strategies.