PPC & Web Development Specialist - Spark Schools Support at SPARK Schools

Responsibilities:

Operational Execution & Efficiency

• Design and implement a short, medium and long-term digital marketing roadmap aligned to brand strategy and business goals.
• Manage and optimize the organisation's digital assets, including company websites and virtual tour platforms.
• Troubleshoot and resolve bugs on web platforms in a timely manner.
• Oversee and evaluate the work of digital marketing agencies, ensuring quality control and adherence to SPARK's standards.
• Identify, track, and resolve all digital issues across SPARK Schools’ digital assets—including websites, landing pages, digital campaigns, and tracking tools—to ensure optimal performance and a seamless user experience.

Campaign Development & Management

• Lead the development, implementation, and reporting of all PPC and SEO campaigns across platforms such as Google Ads, Facebook, LinkedIn, and YouTube.
• Continuously optimise campaigns for cost-efficiency and conversion, including through A/B testing and data analysis.
• Maintain an active list of SEO keywords and ensure implementation across relevant assets.
• Build and manage Power BI dashboards to track performance across all digital marketing channels.

Lead Generation & Enrolment Support

• Generate and optimize digital marketing campaigns to meet monthly, quarterly, and annual lead targets.
• Collaborate with the enrolment and brand teams to improve lead quality and conversion.
• Analyse digital lead performance and deliver actionable insights to improve enrolment funnel performance.

Web Development & Maintenance

• Maintain and update all SPARK Schools web assets to reflect current content, campaigns, and branding.
• Ensure high performance, mobile responsiveness, and SEO best practices are consistently applied.
• Manage the upload and maintenance of virtual reality tours of schools and liaise with suppliers to ensure updates are produced as needed.

Data Analysis & Performance Reporting

• Analyse and report on website and campaign performance on a weekly, monthly, quarterly, and annual basis.
• Identify trends and insights, and optimize spend and performance based on the data.
• Recommend new digital tools, technologies, and best practices that could improve digital performance.

Market Insights & Digital Innovation

• Conduct regular competitor analysis and track emerging digital marketing trends.
• Ensure SPARK Schools remains a digital leader in the education sector.

Requirements

Qualifications:

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, or a related field.
• Digital marketing certifications (e.g., Google Ads, Meta/Facebook, SEO) are advantageous.

Experience:

The ideal candidate will possess the following qualifications and criteria:

• 3–5 years of experience in digital marketing and/or web development.
• Proven experience managing PPC campaigns, SEO strategies, and digital analytics tools.

Proficient in:

• Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, YouTube Ads
• HTML, CSS, JavaScript
• Power BI or similar data visualisation tools
• Ability to leverage data analytics tools—including Microsoft Excel, Google Analytics, and Power BI—to track campaign performance, monitor key metrics, and generate actionable insights that inform digital marketing strategies and website optimisation efforts.