Product and Insights Manager - JHB at Nando's

Minimum Requirements

• BCom Degree or equivalent NQF Level 6 qualification (Marketing) 
• Driver’s License and own vehicle
• 5 - 8 years’ experience in marketing or commercial product environment with particular experience in data analysis
• 1 - 2 years’ experience in a middle management role   

Knowledge

• Knowledge of data analysis and research (Advanced)
• Knowledge of product management and costing (Advanced)
• Knowledge of computer applications (Advanced)
• Knowledge of project management (Advanced)
• Microsoft Office skills (Intermediate)

Duties and Responsibilities

Product Management

• Work closely with cross-functional stakeholders to develop and execute a consumer segment and menu category strategy and oversee execution thereof
• Manage activities that assist with driving the key objectives of the annual marketing calendar, including promotions, new product development or any activities within the consumer segments or menu categories
• Work with BI and Finance to develop sound commercial and customer business cases in support of key marketing initiatives
• Use key industry dynamics, trends, and internal data to define the core menu mix and strategy for menu categories and to achieve key financial and brand metrics
• Review and analyse marketing pricing conditions and behaviours to develop pricing strategies that fit within the overall national pricing objectives
• Work with cross functional teams to manage pricing process in order to achieve the GP margins and MPI expectations of the business
• Work with agencies and internal teams to accurately forecast volumes for seasonal campaigns and new product development

Data analysis and insights

• Analyse micro and macro business and competitor environment on an ongoing basis to monitor the effectiveness of all relevant initiatives
• Use internal and external data sources (primary and secondary sources) to identify key consumer insights to strengthen the development and execution of consumer segment and menu category
• Analyse sales results to ensure that resources are focused on achieving promotional objectives
• Work closely with Food Innovation to identify consumer trends that lead to innovation pipeline development
• Identify opportunities and challenges with regards to growing the overall menu portfolio and work collaboratively with cross-functional teams to quantify, resolve or maximise growth by developing the appropriate action plans
• Research and analyse current and past product promotional initiative results to capture best practice and foster continuous improvement

Project Management

• Work closely with the entire cross-functional team to effectively develop and launch new products or promotions
• Plan, execute and manage projects to support the broader marketing and business strategy
• Provide ongoing feedback to cross functional teams in terms of process, barriers, scope changes as well as internal and external partner concerns
• Work with stakeholders to establish viability of concepts and ideas from a consumer perspective
• Oversee the implementation of new products within the national system including all trials

Research Management

• Manage delivery of research output with agency partners
• Support the development of an annual insights plan that will support the marketing plan and needs thereof
• Identify research needs to support the growth strategy of the business
• Use research inputs to support the marketing plan through insights on product, pricing, place and promotion
• Regular reporting of key research outputs to marketing team

Reporting, Budget, and Financial Management

• Support development of product and research budgets
• Monitor adherence to project budgets and propose cost-saving measures where appropriate