Product and Sales Optimization Manager Specialist Durban at Affirmative Portfolios

Key Responsibilities 

Product Strategy:

• Develop and refine the product strategy, aligning it with market trends, customer needs, and the company’s goals.

Market Research:

• Conduct in-depth market research to identify opportunities and assess the competitive landscape, drawing on your knowledge of consumer behaviour and preferences.

Product Development:

• Collaborate with cross-functional teams to conceptualize, design, and package innovative financial products and services.

Customer-Centric Approach:

• Apply your experience to ensure that our financial products are designed with a strong focus on the customer experience, usability, and appeal.

Lead Generation and conversion:

• Provide insights to drive high-quality lead generation through various channels, collaborating with the sales and marketing teams to optimize conversion rates at various stages of the customer journey.

CRM Utilization:

• Leverage CRM systems and automation tools to develop and execute lead nurturing strategies to engage leads through various touchpoints, converting them into sales-ready prospects.

Product Lifecycle Management:

• Optimize product performance and profitability.

Performance Analysis:

• Continuously monitor the performance of existing products, utilizing data-driven insights to make data-driven decisions and improvements.

Regulatory Compliance:

• Stay informed about the regulatory environment in the financial services sector and ensure that all products meet compliance standards.

Budget Management:

• Effectively manage the budget allocated to product development and maintenance.

Preferred:

• Matric
• Bachelor’s degree in Business, Finance, Marketing, or a related field.

Experience

• Minimum of 5 years of product management experience in the financial services or retail sectors with a proven track record of launching and managing successful products.
• Proven experience in lead management and customer acquisition Knowledge of customer service principles and practices