Product Execution Manager- CPT at Twizza (Pty) Ltd

Job description

Key Performance Drivers:

• · Channel Strategy : Develop and implement strategies to enhance in-trade marketing. Collaborate on trade promotions and product ranging, using shopper insights to improve in-store brand presence.
• In-store Execution: Create and align POS materials with strategy. Address distribution gaps, manage the cooling strategy, and ensure brand activators align with company goals.
• Sponsorship Management: Implement sponsorship strategies, including Twizza Marketing. Manage renewals, negotiations, and communications to meet national and regional objectives.
• Product Management: Oversee product development from conception to launch. Ensure product availability and market alignment, conduct research, manage profitability, and train the sales team.
• Financial Management: Manage marketing and sponsorship budgets, ensuring efficient use. Oversee sponsorship events within budget.

Stakeholder Engagement: 

• Internal: Business teams: Manufacturing, H & Safety, Regional Sales Teams, Finance
• External Relations: Key Trade Customers, Sports Clubs/Institutions, Community Event

Minimum requirements
Qualification & Other Key Skills:

•   Marketing Degree / IMM Diploma or Equivalent essential
•  Intermediate Ms Word, Excel & PowerPoint skills
•  Strong analytical skills, with a knack for understanding market trends and consumer behavior.
•  Excellent communication, negotiation, and project management skills.
•  Ability to work cross-functionally and lead through influence.
•  Creative thinker with a passion for innovation and brand growth.

Core Technical Knowledge:

•  Proven track record in Sponsorship roles, campaigns, projects
•  Previous Sales experience in the event, sporting communities would be essential for success
•  Marketing, Sales qualification would be advantageous
•  Community based project exposure would be highly advantageous
•  A solid understanding of market trends, consumer / customer behaviour and competitor activity to identify new opportunities for the brands.