Product Manager: Intergrated Mobile at Samsung Electronics

• Market Sensing
• Obtain, analyze and report on market trends using own reports [Antenna shop] and 3rd party reports [GFK, IDC, BAS, DAS, etc.]
• Analyze account dynamics incl:
• Trends
• Price points / tariffs / API
• Competitors
• Special product requirements
• ATL/BTL activities
• Portfolio Management
• Analyze SSA/Global product portfolio and develop for assigned account:
• Competitive product set in order to reach account target.
• Profitable product mix
• Price List aligning to Subsidiary guided price
• Develop, maintain and present (Internally & Externally) Roadmap for the Account highlighting:
• NPI
• SKU Transition
• EOP
• New Product Introduction
• Gather DP guide from HQ
• Input DP according to DP Guide (16 weeks in advance)
• Brief Technical team on:
• PRA and SW development
• ICASA requirement and timeline
• Ensure ICASA application done & monitor Progress weekly.
• Ensure approval completed, documented and sent to customer.
• Share DP Guide with account and ensure AP1 input.
• Ensure sample readiness for TA.
• Follow up with account on TA.

Go To Market

• Prepare product story from HQ material & Local insight
• Brief Marketing teams
• Sign off marketing brief
• Ensure website listing
• Brief Training team
• Assist to design Training content from Product Story
• Develop & brief sales teams on target by SKU
• Brief Field Force

Construct GTM for the account which includes:

• Roadmap & strategy
• Market trends
• Price/Tariff matrix
• Competitor Matrix
• Product USP and proposition
• Accessories of product
•  Promotion Plan
• Training calendar [Obtained from Training Team]
• Retail Display Guideline [Look of Success] incl account catalogue [Obtained from Marketing Teams] 

PSI

• Input Sell-Out fcst 16 weeks in advance
• Input Sell-In fcst 16 weeks in advance
• Meet with account weekly for:
•      Sell-out consensus
•      Sell-in consensus
• Monitor WH and Channel inventory
•      Maintain optimal account WoS
• [Target obtained from SCM Manager]
• Drive sell-in / sell-out with respective teams

Reporting

• Report weekly on:
• Sell-in [Qty & Amt]
• Sell-Out [Qty & Amt]
• WoS
• Price / tariff
• Account activities [promotions, activities, etc.]