Product Manager at The Shoprite Group of Companies

Reference Number: SHO200210-2

Purpose of the Job    

• Accountable for the product vision, strategy, and roadmap for the assigned set of products / business area. This position forms a key role in the business team and will own the product prioritization, feature sets and lifecycle across business area. The position is the single point of accountability for the product-market fit.

Job Objectives    
Product Management:

• Drives business requirements and product feature definition for each product portfolio to ensure a seamless end-to-end digital customer experience.
• Defines and assigns features to specific releases to meet key business objectives and serving customer expectations.
• Sets product prioritisation and ensures appropriate delivery through a cross-functional team.
• Active team member in business and IT teams to drive business objectives through product-market fit.
• Serves as key integration point with IT development, business process, architecture and business leadership.
• Provides product vision and direction for digital experiences that drive consumer engagement, reinforces the brand, and ultimately grows and improves the omnichannel experience.
• Establishes and monitors customer satisfaction and other KPIs to define the success of our digital experiences; identifies and lead efforts to analyze results and continuously improve our performance through product improvements.
• Continuously improve product engagement through active customer development and testing.
• Understand changing consumer trends to apply strategies and product roadmaps that deliver added value.
• Generates new product ideas, researching and analyzing for feasibility and business impact.
• Create robust product roadmaps aligned to omnichannel business strategy and objectives.

Customer experience:

• Ensure a consistent and delightful customer experience across all digital touchpoints of the Shoprite customer journey.
• Drive mobile digital engagement through eCommerce channels based on customer preference and omnichannel strategies.
• Drive digital engagement across channels, aligned with customer preference and omnichannel strategies.
• Provides strategic input to customer experience improvements that help drive customer acquisition, customer retention, and conversion.
• Creates insights to guide our strategy and product roadmap through understanding customer’s needs and behaviors, competition and emerging technologies.

Marketing:

• Support integrated Omnichannel marketing through dynamic and customer-lovable products (including mobile features and offers).
• Actively promote and advocate product features and customer-first product design.

Operations:

• Drive exceptional customer services across omnichannel digital products.
• Adhere to and improve customer service levels across businesses and services.
• Provide integrated reporting and feedback across Shoprite.

People and finance:

• Drive customer centric culture, processes and way of working.
• Plan, evaluate and manage budget for Product on a monthly and yearly basis.

Qualifications    
Essential:

• Bachelor degree/ three year diploma or equivalent experience in commerce, engineering or marketing

Desirable:

• Master’s Degree or additional qualification in marketing, business administration, information technology

Experience    
Essential:

• Experience and proven success in translating business strategy and analysis into successful consumer products (3-5 years)
• Prior experience as a product manager working on digital consumer-facing applications; eCommerce and omnichannel experience (2-3 years)
• Proven track record of successfully launching new mobile product features (2-3 years)
• Certified Scrum or Safe product owner or product manager.

Desirable:

• General Marketing / Retail Experience (2-3 Years)
• Customer User Experience and Product Management (2-3 Years)
• Loyalty Experience (1-2 Years)
• Analytics / Big Data Experience (1-2 Years)
• Commercial Experience in digital led business development (1-2 Years)

Knowledge and Skills    
Essential:

• Ability to influence and engage at an executive level with respect to customer centric product concepts and best practices
• Ability to influence diverse teams and get team buy-in on product concepts and objectives
• Ability to engage with design and development teams
• Advanced digital product customer development (User Experience design, AB Testing etc.)
• Strong analytics understanding in digital product management
• Advanced information technology management
• Understanding of African digital market and customers
• Knowledge of legal compliance (Protection Of Personal Information Act, Electronic Information Act, etc.)
• Digital Generalist
• Strategic Orientation
• Analysing Skills
• Problem Solving Skills
• Project Management Skills
• Needs Diagnosis
• Presentation Skills
• Writing & Communication Skills