Product Market Lead - South Hub at Betway Africa

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Ensuring products are locally relevant, competitive, and high‑performing across assigned markets
• Translate regional insights into clear product requirements and enhancements
• Support scalable market expansion through structured and repeatable approaches, catering for localisation needs and best practices.
• Drive consistency in market understanding, performance tracking, and opportunity identification
• Develop a deep understanding of customer behaviour, market dynamics, cultural nuances and regulatory constraints
• Ensure product experiences are tailored to meet local market expectations including, features and functionality, user experience and journeys
• Work with relevant product pillars to ensure effective implementation.
• Continuously refine localisation strategies to improve customer engagement and conversion
• Monitor and analyse the competitive landscape within each market.
• Track competitor offerings, positioning, and innovation trends.
• Identify opportunities for differentiation and strategic advantage.
• Proactively surface insights and recommendations to influence product direction.
• Ensure market needs are represented in product planning and prioritisation.
• Work with optimisation team to track product performance at a market level, identifying growth opportunities and performance gaps, driving continuous improvement initiatives
• Act as the regional hubs point of contact for all product related matters.
• Communicate insights, risks, and opportunities clearly to stakeholders.
• This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring 

You’re someone who brings:

• Excellent planning, organisation, and prioritisation skills
• Ability to manage multiple initiatives in high-pressure environments
• Strong commercial judgement and ability to balance technical and business priorities
• Proactive, structured, and outcome-driven mindset
• Strong experience in product, market strategy, or regionalised roles, ideally within digital or betting environments
• Deep understanding of localisation, customer behaviour, and market dynamics
• Strong analytical capability with the ability to translate data into actionable insights
• Experience in competitive analysis and market intelligence
• Proven ability to work cross‑functionally and influence product decision‑making
• Strong communication and stakeholder management skills
• Ability to operate in fast‑moving, multi‑market environments
• Structured, proactive, and solution‑oriented mindset

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Experience scaling capabilities in high-growth environments
• Strong understanding of product ecosystems, integrations, and data
• Experience working within regulatory or compliance-driven environments
• Familiarity with analytics and performance tools
• Experience with agile product operating models at scale