Product Marketing Analyst at Ford Motor Company of Southern Africa

GPDS / Milestone Development  

• "Complete Market Equations in support of  all GPDS Marketing Deliverables are completed and met for future model programs
• That includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability" 
• Target Customer definition 
• Role in portfolio
• Industry,Segment and competitor analysis in support of program positioning  
• Pricing Strategy 
• Program cycle average volume  
• Ensure vehicle line programes meet financial guardrails at various milestones 

Cycle Plan

• Direct market wants into cycle plan studies and input 
• Support the development of Cycle Plan Portfolio
• Development of FPVs with Cycle Plan programe input
• Development of annual PVA's 

Program Setup 

• Ensure PDL & compile Order Guide accurately for SAF product group
• Ensure all program inputs and changes are aligned with key local market stakeholders

GTM Program Lead

• Lead Go To Market process to ensure vehcile line is launched on time and with quality
• Lead delivery of Product and Brand launch activities on time and with quality (Day 1, Marketing Brief, OBV's, Order Guides, Dealer Pre sell pack, Website & Brochure brief, Pricing, M&M Codes Final Dealer Sell Pack )

Brand Marketing  

• Support all business activities that are revelant to name plate   Support the collection and maintenance of market/competitive data on assigned vehicle lines
• Suppport / lead Franchise room discussions with the aim of monitoring overall nameplate business health and drivning growth and profitability
• Support monthly option mix forecast/alignment  
• Support tactical Marketing campaign development
• Support annual Pricing Strategy Development  

Governance 

• Lead/support governace activities for Marketing Operations Review Meeting    
• Support /lead paper development and discusions for responsible vehicle lines   
• File all papers 48 hours prior to meeting and minutes to be published 48 hours post meeting
• Review of Cycle Plan and Milestone inputs with local stakeholder prior to submission to ensure alignment   
• Provide Planning and Leadership for Product Marketing Specialists

Education  

• National Diploma or bachelor's degree in marketing/sales or equivalent

Experience

• 5 years automotive experience in Marketing & Sales or similar 
• Previous Product Marketing experience preferred