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  • Posted: Jan 21, 2022
    Deadline: Not specified
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    Cognism is the world's leading all-in-one globally compliant prospecting solution. Powered by patented AI technology, it provides organisations with compliant B2B data and a suite of sales acceleration tools to help action it. Cognism enables its worldwide business customers to find and deliver new revenue, faster.
    Read more about this company

     

    Product Marketing Associate

    Description

    About us:

    Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.

    Cognism helps businesses connect with their dream prospects by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.

    Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.

    For more information on Cognism’s intuitive sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.

    The role:

    We’re hiring for a Product Marketing Associate, who will assist the Product Marketing team in upscaling marketing and sales content enablement, building a competitive intelligence program, and executing successful product launches.

    As a Product Marketing Associate, you’ll collaborate with Marketing, Product and Sales across the five pillars of Product Marketing: market intelligence, positioning & messaging, launches, sales/marketing content enablement, and internal marketing/processes.

    The ideal candidate will be a well-organised self-starter with great attention to detail, who has the ability to manage multiple projects effectively and can easily adapt to new responsibilities.

    Competitive intelligence

    • Develop a comprehensive understanding of the Cognism competitive landscape and create/maintain internal and external facing competitive assets

    Launches & Messaging alignment

    • Work with the Product Marketing team to plan and execute product launches. Take ownership of different parts of the process to ensure big and small launches are delivered seamlessly, both externally and internally

    • Work alongside Content, Demand Gen, and Customer Marketing teams to enable aligned multi-channel product marketing initiatives.

    • Support the Product Marketing function to become the voice of the customer

    • Work with Product Operations & technical writer to maintain a consistent narrative across materials and develop customer-facing release notes according to a predefined schedule

    Content enablement

    • Create easy-to-understand, client-facing product workflows, ensuring prospects and customers understand the different ways they can use the platform

    • Help in the creation of customer-facing product videos to be used in sales conversations & marketing campaigns

    • Help turn the product roadmap into client-facing collateral that can be used by the AM team during renewal calls, upsell & expansion campaigns

    • Help in the distribution and effective use of product messaging across different content formats & channels

    • Maintain the freshness and relevance of sales assets in the company’s CMS

    • Create new assets to support sales and improve Product Marketing’s impact on revenue

    Requirements

    • Experience in B2B marketing, sales, or a client-serving role

    • Excellent writing skills

    • Attention to accuracy and detail

    • Creative self-starter with the ability to work autonomously and as part of a team

    • Clear and effective communication (written and verbal)

    • Ability to prioritise workload, manage and track multiple projects at the same time

    • Ability to work well in a fast-paced environment and effectively respond to changing priorities

    • Receptive to opportunities for continuing education and professional development

    Benefits

    • 24 days’ holiday PLUS all the usual UK public and bank holidays (if UK-based)

    • Cushion pension scheme

    • Access to Cognism’s Employee Assistance Programme with Health Assured

    • Generous monthly Wellbeing Allowance

    • A remote GP service during these tricky times

    • Access to Spill – our slack integrated therapists

    Method of Application

    Interested and qualified? Go to Cognism Ltd on apply.workable.com to apply

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