The Rhino Africans are passionate about Africa. In the About Us section you can meet the team - put a face to the name of the consultant you're dealing with - as well as glean some vital information about Rhino Africa and your booking. Learn what makes us unique and about the enormous benefits in booking with us.
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The Intermediate Content Writer is a crucial voice within the Crash, responsible for crafting compelling, high-quality written content that transforms audiences and amplifies Rhino Africa's strategic stewardship of the African travel narrative.
You will be expected to protect and project the bold, human, and slightly unhinged Rhino Africa brand voice, ensuring every word seamlessly aligns luxury travel with meaningful impact. You'll leverage skills in storytelling and AI-driven efficiency to act as a wilderness guide, interpreting the wild for guests and passionately communicating our legacy of conservation and community upliftment across all channels. The goal is content that not only informs but engages the senses and leaves the audience calmer, braver, and more alive.
What You’ll Do:
Produce polished, well-researched written content (e.g., blogs, website copy, CRM) that requires minimal amendments.
Maintain a clear, coherent, and distinct Rhino Africa brand voice and style.
Consistently integrate messaging that highlights Rhino Africa's commitment to responsible tourism and sustainable travel in Africa.
Deliver engaging, accurate, and insightful original written content that meets deadlines for key channels like blogs and email campaigns.
Skillfully adapt content structure, tone, and complexity to suit diverse formats (e.g., long-form guides, email newsletters, PR materials).
Integrate and maintain new AI-driven content tools to enhance creation efficiency.
Adhere strictly to established content creation and approval workflows. Proactively seek and implement feedback to continuously improve writing quality. Actively contribute to the improvement of AI tools by maintaining prompting standards and making recommendations. Refine AI-generated outputs to ensure consistent adherence to brand voice and editorial quality.
Conduct continual research into the African travel and tourism landscape to identify new developments, industry news, and emerging trends. Demonstrate successful application of best practice standards regarding grammar, structure, readability, and basic SEO/GEO optimisation.
What We’re Looking For:
Diploma or Degree in Journalism, Communication, or Writing.
3 years of relevant work experience.
Creativity, attention to detail, reliability, and deadline-driven.
An exceptional command of the English language, with outstanding copy editing and writing skills.
A creative, detail-oriented, and deadline-driven individual with a genuine passion for Africa and responsible tourism.
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