External Communications and Public Relations Specialist at The Coca-Cola Company

Key Purpose:

• The External Communications and PR Specialist will drive CCBSA’s reputation and visibility by delivering strategic, high-impact communication initiatives across media, digital platforms, and external stakeholder networks. The role exists to position CCBSA as a trusted industry leader through proactive media engagement, compelling content creation, effective campaign execution, and strong reputation management. This specialist will play a vital part in safeguarding and elevating the company’s public image, supporting crisis communication efforts, and ensuring consistent, aligned messaging that strengthens CCBSA’s brand presence across all external touchpoints.

Key Duties & Responsibilities    
Key Outputs and Accountabilities include, but not limited to:

Strategic Communication & PR Execution

• Develop and implement an annual external communications and PR plan in alignment with the PACS strategy.
• Prepare and distribute press releases, media advisories, Q&A documents, and opinion pieces for external audiences.
• Coordinate proactive media outreach to position CCBSA as a thought leader in the beverage and FMCG sectors.

Media & Reputation Management

• Serve as a key media contact, ensuring accurate and timely responses to media queries.
• Manage CCBSA’s media monitoring and reporting to assess impact and identify risks/opportunities.
• Prepare media briefings, talking points, and speech notes for company spokespeople.

Campaigns & Events

• Support the design and delivery of high-impact PR campaigns for sustainability, community, and corporate initiatives.
• Coordinate logistics, messaging, and media coverage for external events, sponsorships, and community programmes.
• Work with marketing to ensure external messaging consistency across campaigns.

Crisis Communication Support

• Assist in developing crisis communication responses and protocols.
• Manage external communication channels during crises to ensure factual, consistent, and timely information release.

Content Creation & Digital Communication

• Produce engaging content for CCBSA’s website, LinkedIn, and other digital channels to showcase corporate achievements.
• Collaborate with the Internal Communications Specialist to align messaging across internal and external platforms.

Measurement & Reporting

• Track, measure, and report on the reach, sentiment, and effectiveness of external communication initiatives.
• Provide regular feedback to the Country Lead: Communications on media coverage trends, risks, and opportunities.

Skills, Experience & Education    
Qualifications and Experience:
Education

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field (essential).
• Postgraduate qualification in Strategic Communication, Corporate Affairs, or Business Management (advantageous).

Experience

• 5–8 years of experience in external communications, corporate affairs, or public relations in a corporate or agency environment.
• Proven track record in media relations and managing corporate PR campaigns.
• Experience in crisis communications and issue management.
• FMCG, beverage, or related industry experience advantageous.

Skills

• Strong written and verbal communication skills (including business writing, speech writing, and media release drafting).
• Proficiency in media monitoring tools and analytics platforms.
• Understanding of digital and social media best practices for corporate communications.
• Project management and campaign coordination skills.
• Competency in Microsoft Office Suite (Word, Excel, PowerPoint) and content management systems.
• Knowledge of The Coca-Cola Company’s brand guidelines (advantageous).

Deadline:3rd March,2026