Performance Programmatic Specialist at Publicis Groupe

• We are looking for a Programmatic Architect—someone who refuses to accept the "black box" nature of open web advertising. You understand that true performance in programmatic comes from mastering both the Demand Side (how we buy) and the Supply Side (what we buy).

In this role, you will manage complex, outcome-based campaigns across DV360, The Trade Desk, and Teads. You will be responsible for cutting through the noise of the open exchange to deliver clean, viewable, and fraud-free inventory that drives measurable business results (CPA, ROAS, Incremental Lift) for our top-tier clients.

Overview

Why this role?

• This is a role for a "trader" in the truest sense of the word. You won't just be pressing buttons; you will be managing a live market, making real-time decisions on price and quality, and shaping how our agency accesses the open internet. If you are obsessed with efficiency and media quality, this is your home.

Responsibilities

Advanced Campaign Architecture & Trading

• Multi-Platform Mastery: Execute sophisticated trading strategies across DV360 (Google), The Trade Desk (TTD), and Teads. You must understand the distinct algorithmic advantages of each DSP (e.g., TTD’s Koa AI vs. Google’s Custom Bidding).
• Outcome-Based Buying: Shift programmatic investment from "awareness" metrics (CPM/Reach) to "performance" metrics. Implement custom bidding scripts and log-level data analysis to optimize towards high-value actions.
• Format Fluidity: Manage a diverse mix of formats including Connected TV (CTV), High-Impact Display, Native (Teads), and Audio, ensuring the right format is served at the right moment in the user journey.

Supply Path Optimization (SPO) & Inventory Curation

• Supply-Side Fluency: Leverage your understanding of SSPs (Supply Side Platforms) to curate high-quality inventory. You will be responsible for negotiating and setting up PMPs (Private Marketplaces) and Programmatic Direct deals to bypass auction inefficiencies.
• Ecosystem Hygiene: Actively manage the supply chain to minimize "tech tax." Utilize ads.txt, sellers.json, and path analysis to ensure our clients’ budgets are reaching working media, not intermediaries.
• Quality Control: Enforce rigorous brand safety, viewability, and fraud prevention standards (using tools like IAS/DoubleVerify), ensuring we only pay for human attention.

Data Activation & Audience Strategy

• Identity Solutions: Navigate the post-cookie landscape by utilizing The Trade Desk’s UID 2.0, Google’s PAIR, and First-Party data onboarding (LiveRamp/CDPs).
• Audience Curation: Move beyond standard "in-market" segments. Build custom audiences based on contextual signals, semantic targeting, and predictive modeling to find users before they signal intent to competitors.
• Cross-Environment Targeting: seamless orchestration of audiences across Web, App, and CTV environments.

Measurement, Analysis & Innovation

• Attention Metrics: Pioneer the use of "Attention" as a metric (especially via Teads and TTD), moving the client conversation beyond "Viewability" to "Time-in-View" and "User Engagement."
• Incrementality Testing: Design and execute Ghost Bidding and conversion lift studies to prove the incremental value of programmatic exposure vs. other channels.
• Tech Stack Integration: Ensure seamless data flow between the DSPs, the ad server (CM360), and analytics platforms (GA4), troubleshooting floodlight tags and pixel implementation.

Qualifications

Experience & Qualifications

• 3-5 years of hands-on trading experience within a DSP environment (Agency or Trading Desk).

Platform Expertise:

• DV360: Advanced certification required. Experience with Custom Bidding scripts is a massive plus.
• The Trade Desk (TTD): Edge Academy Certified. Deep understanding of TTD’s Solimar interface and planner.
• Teads: Experience with native video and high-impact formats.
• Supply-Side Knowledge: A clear understanding of how SSPs (Google Ad Manager, Xandr, Magnite, PubMatic) function and how to optimize the path to supply.