Hybrid Planner at Publicis Groupe

Overview

• We are looking for a Hybrid Media Planner who can work across both ATL and performance media channels. This role is ideal for someone who understands how upper-funnel awareness and lower-funnel conversion work together to deliver business growth.
• You will support strategy development, build integrated media plans, manage campaign implementation, and ensure performance is tracked and optimized across channels.

Responsibilities

Integrated Media Planning

• Develop cross-channel media plans aligned to campaign objectives and budgets.
• Support the creation of full-funnel plans across traditional and digital media.
• Work closely with strategists to translate insights into channel execution plans.
• Ensure brand and performance elements work cohesively.

Channel Management

• Plan across TV, radio, OOH, print, search, social, programmatic, and ecommerce platforms.
• Prepare flowcharts, media schedules, and budget allocations.
• Coordinate with investment and digital teams to ensure smooth campaign activation.
• Monitor campaign delivery and pacing.

Performance & Optimization

• Track campaign performance against KPIs.
• Support weekly/monthly reporting and post-campaign analysis.
• Identify optimization opportunities in collaboration with performance teams.
• Contribute to test-and-learn initiatives.

Client & Stakeholder Support

• Support client presentations with data, insights, and rationale.
• Maintain strong relationships with media partners and internal teams.
• Ensure timelines, deliverables, and financial accuracy are maintained.

Qualifications

• 2–5 years’ experience in media planning (traditional and/or digital).
• Understanding of full-funnel media principles.
• Exposure to ATL and digital platforms (Telmar, Meta, Google, programmatic, analytics tools).
• Strong Excel and PowerPoint skills.
• Detail-oriented with strong organisational ability.
• Good commercial understanding and budget management skills.
• Strong communication and collaboration skills.