Hybrid Strategist at Publicis Groupe

Overview

• We are looking for a Hybrid Media Strategist who can seamlessly operate across brand and performance media. This role requires a thinker-doer who understands full-funnel strategy, translates business objectives into integrated media solutions, and optimizes for both brand growth and measurable ROI.
• You will sit at the intersection of strategy, data, digital activation, and client leadership -developing holistic media plans that connect paid, owned, and earned ecosystems.

Responsibilities

Strategic Leadership

• Develop full-funnel, integrated media strategies aligned to client business objectives.
• Translate brand, consumer, and commercial insights into actionable channel plans.
• Lead annual media strategy, quarterly reviews, and campaign frameworks.
• Identify growth opportunities across upper- and lower-funnel tactics.

Hybrid Planning & Activation

• Plan and oversee both brand channels (TV, radio, OOH, print) and performance channels (search, social, programmatic, ecommerce).
• Ensure seamless integration between traditional and digital touchpoints.
• Collaborate with performance, programmatic, and data teams to drive measurable impact.
• Support advanced targeting and audience strategy leveraging Groupe data capabilities.

Data & Performance

• Define KPIs across awareness, consideration, and conversion.
• Monitor campaign performance and lead optimization conversations.
• Translate analytics into clear client-ready insights and recommendations.
• Drive test-and-learn frameworks to improve efficiency and effectiveness.

Client Leadership

• Act as day-to-day strategic lead on assigned accounts.
• Present integrated strategies with clarity and confidence.
• Build strong client relationships grounded in trust and performance.
• Proactively bring innovation, trends, and media opportunities to clients.

Collaboration

• Work cross-functionally with investment, performance, strategy, creative, and commerce teams.
• Partner with Groupe specialists to unlock connected identity, data, and technology solutions.
• Contribute to agency thought leadership and internal capability development.

Qualifications

• 4–8 years’ experience in media strategy and planning.
• Strong understanding of both traditional and digital ecosystems.
• Experience with full-funnel campaign planning and measurement.
• Working knowledge of key platforms (Telmar, Wizzad, Meta, Google, programmatic DSPs, ad servers, analytics tools).
• Strong analytical and storytelling skills.
• Commercially savvy with an ROI mindset.
• Ability to manage multiple projects in a fast-paced environment.