Digital Strategy Lead at Publicis Groupe

Overview

• The Digital Strategic Lead is responsible for defining and driving the digital vision on a key client portfolio. This role sits at the intersection of strategy, performance, data, retail and technology - ensuring that digital ecosystems are designed to deliver sustainable growth.
• You will lead digital strategy development, oversee performance frameworks, guide specialist teams, and act as a trusted advisor to clients on digital transformation and innovation.

Responsibilities

Digital Strategy Leadership

• Lead integrated digital strategies aligned to client business objectives.
• Define full-funnel digital ecosystems across paid, owned, and earned channels.
• Translate commercial challenges into scalable digital solutions.
• Lead annual digital roadmaps and transformation agendas.

Performance & Growth

• Own digital KPIs across awareness, engagement, acquisition, retention, and commerce.
• Establish measurement frameworks that connect media performance to business outcomes.
• Drive testing, experimentation, and innovation initiatives.
• Identify growth opportunities through data, automation, and advanced targeting.

Data & Technology

• Leverage audience data, CRM integration, and identity solutions to enhance targeting and personalisation.
• Partner with data and tech teams to implement advanced measurement, attribution, and optimisation models.
• Stay ahead of digital platform developments and emerging technologies.

Leadership & Team Development

• Lead and mentor strategists, planners, and specialists.
• Foster collaboration across strategy, performance, investment, and analytics teams.
• Elevate digital capability within the broader agency.

Client Leadership

• Serve as senior digital advisor to key clients.
• Present complex digital strategies with clarity and commercial credibility.
• Build strong, long-term client partnerships rooted in growth delivery.

Qualifications

• 6+ years’ experience in digital media, performance marketing, or digital strategy.
• Proven experience leading full-funnel digital ecosystems.
• Strong understanding of search, social, programmatic, ecommerce, data, and analytics.
• Experience with attribution models, conversion optimisation, and performance frameworks.
• Strong commercial acumen and financial understanding.
• Experience leading and mentoring teams.
• Confident senior-level client presenter.