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  • Posted: Mar 22, 2021
    Deadline: Not specified
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    Pargo is a convenient logistics solution that allows you to order your shopping online and have it delivered to so-called Pargo points which we have established at over 1200 stores throughout the country.This delivery method, better known as click-and-collect, allows you to order your goods online and collect at your preferred local store at a time that s...
    Read more about this company

     

    Product Marketing Manager

    We’re looking for an experienced, ambitious and driven product marketing manager to join us in changing the way people send and receive parcels. To fit the spec and join our growing marketing team, we are searching for a natural collaborator with strong project management skills. This new role is key to Pargo's growth strategy to raise awareness for Pargo via our many partner channels.

    If you are a business savvy and creative marketing manager, read on and we might be executing campaigns, extending reach, upping our engagement and ultimately increasing brand awareness together.

    What you will do

    • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
    • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
    • Plan and participate in the launch of new services and products which involve several different departments
    • Brief the press and PR teams about new products
    • Take part in presentations
    • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups, sales data and direct interaction
    • Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
    • Use market research data to establish product pricing
    • Create content such as case studies, videos, website copy and blog posts
    • Speak and present about products to both external and internal audiences
    • Test new goods and products
    • Propose and keep within a budget
    • Research competitor offerings

    Requirements

    • Education: You need a very good understanding of marketing. Therefore a relevant tertiary qualification is crucial for this role. You are well equipped if you've studied marketing, brand management, product management or similar.
    • Solid experience: A minimum of 3-5 years' relevant experience as a product marketing manager ideally in the tech, SaaS or logistics space.
    • Passion for Solving Customer Problems: Empathy and understanding of the pain customers feel. Product marketers should be able to take product features and translate them into tangible benefits that meet customers' needs.
    • Collaborative skills: As Pargo's product marketing manager you will collaborate with multiple teams across the business. This will often include the sales and marketing department, the dev department, product management, press and PR and senior executives.
    • Communication skills: The ability to speak and write to a high standard is crucial. You will frequently have to write engaging copy, telling the ‘story’ of products, for various marketing channels.
    • Research skills: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
    • Project management skills: Projects are multi-faceted involving several teams and external stakeholders. Excellent prioritisation and time-management skills are key.

    Benefits

    • A competitive remuneration package with an inspiring bonus structure
    • Contribution to disability and life insurance, and medical aid
    • A dynamic office culture with room for creativity and self-expression
    • Insights into the operations of a high-growth, innovative tech company
    • A cool office in the trendy Mason’s Press precinct with a host of perks, such as daily fresh fruit deliveries and ad-hoc yoga sessions
    • Team activities such as Friday drinks, sports activities (The Cape Town Cycle Tour and Cape Town Marathon), cultural outings, and the Never-ending Pargo Table Tennis Championship
    • Valuable learning opportunities from seasoned professionals with an entrepreneurial spirit.

    Method of Application

    Interested and qualified? Go to Pargo on www.linkedin.com to apply

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