Product Marketing Specialist at MultiChoice

Tasks

Brand Management

• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
• Ensure alignment between content initiatives and marketing plans and execution.
• Support the online and social media strategy to ensure set targets are met.
• Monitor product distribution and consumer reactions.
• Brainstorm new and innovative growth strategies.
• Align the company and key markets around the brand’s direction, choices, and tactics.

Brand Strategy Development and Execution

• Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.
• Lead go-to-market planning and execution for new and existing products.
• Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
• Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
• Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
• Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
• Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
• Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.

Stakeholder Engagement

• Work closely with cross functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
• Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
• Establish and maintain effective relationships with creative agencies and suppliers.
• Regular follow up and feedback with critical business partners.
• Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.
• Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

 Qualifications Essentials

• National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field
• Bachelor’s Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

Experience & Skills

• 3–5 years of proven experience in product marketing, brand management, or related roles.
• Strong commercial mindset with the ability to link marketing activities to business outcomes.
• Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
• Analytical proficiency in measuring performance and generating actionable insights.
• Creative problem-solver with experience driving cross-functional collaboration.
• Up to date with latest trends and marketing best practices
• Budget management experience
• Comfortable working with numbers, metrics, and spreadsheets
• Experience in managing advertising and media agencies