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  • Posted: Sep 26, 2025
    Deadline: Not specified
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  • MultiChoice South Africa's activities involve the operation of Pay-Television and internet subscriber platforms. The MultiChoice South Africa group includes the digital satellite Pay-Television business ("DStv"), which has been in operation since 1995. Other businesses in the group are; M-Net (delivers thematic channels and exclusive content to DSt...
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    Product Marketing Specialist

    Tasks

    Brand Management

    • Establish performance specifications, cost and price parameters, market applications and sales estimates.
    • Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
    • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
    • Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
    • Ensure alignment between content initiatives and marketing plans and execution.
    • Support the online and social media strategy to ensure set targets are met.
    • Monitor product distribution and consumer reactions.
    • Brainstorm new and innovative growth strategies.
    • Align the company and key markets around the brand’s direction, choices, and tactics.

    Brand Strategy Development and Execution

    • Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.
    • Lead go-to-market planning and execution for new and existing products.
    • Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
    • Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
    • Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
    • Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
    • Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
    • Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.

    Stakeholder Engagement

    • Work closely with cross functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
    • Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
    • Establish and maintain effective relationships with creative agencies and suppliers.
    • Regular follow up and feedback with critical business partners.
    • Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.
    • Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

     Qualifications Essentials

    • National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field
    • Bachelor’s Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

    Experience & Skills

    • 3–5 years of proven experience in product marketing, brand management, or related roles.
    • Strong commercial mindset with the ability to link marketing activities to business outcomes.
    • Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
    • Analytical proficiency in measuring performance and generating actionable insights.
    • Creative problem-solver with experience driving cross-functional collaboration.
    • Up to date with latest trends and marketing best practices
    • Budget management experience
    • Comfortable working with numbers, metrics, and spreadsheets
    • Experience in managing advertising and media agencies

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to MultiChoice on careers.multichoice.com to apply

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