Product Specialist at Betway Africa

• As our Martech Specialist, you’ll play a pivotal role in bridging the gap between marketing, product, and technology to deliver seamless, personalized, and impactful customer experiences. This role combines technical expertise with a deep understanding of customer behaviour, ensuring that marketing tools and platforms are effectively leveraged, maintained, and continuously improved to support CX initiatives.
• Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

Technology Strategy & Product Integration

• Evaluate, implement, and manage marketing technologies in collaboration with Software Development and Product teams.
• Ensure seamless integration of martech tools into the broader tech ecosystem to support CX and marketing goals.
• Identify opportunities to improve existing marketing tools and processes for better performance and usability.
• Stay current with martech trends and recommend enhancements or new tools aligned with business and customer needs.

Customer Data & Insights

• Manage and unify customer data across platforms to enable segmentation and personalization.
• Leverage CDPs and analytics tools to build actionable customer profiles and journey maps.
• Translate data insights into CX improvements and product enhancements.

CX-Driven Campaign Automation

• Design and manage automated workflows for lifecycle marketing, retention, and re-engagement.
• Collaborate with the CX team to align messaging with customer journey stages.
• Use A/B testing and performance data to optimize campaign effectiveness.

Personalization & Experience Optimization

• Drive personalization strategies using martech tools to deliver relevant content and experiences.
• Work closely with UX, Product, and Dev teams to ensure technology supports intuitive and engaging customer interactions.
• Monitor customer behavior to identify friction points and CX improvement opportunities.

Marketing Tool Management & Enhancement

• Oversee the day-to-day use of marketing tools, ensuring they are configured and maintained for optimal performance.
• Collaborate with vendors and internal teams to troubleshoot issues and implement improvements.
• Gather feedback from users to guide tool enhancements and ensure alignment with marketing and CX objectives.

Performance Monitoring & Reporting

• Track key CX and marketing metrics such as engagement, conversion, and retention.
• Develop dashboards and reports to communicate the impact of martech initiatives to stakeholders.
• Identify and act on areas for continuous improvement.

Cross-Functional Collaboration

• Partner with Product, Customer Service, and Marketing teams to ensure martech solutions meet business and customer needs.
• Act as a liaison between technical and non-technical teams to ensure alignment on CX priorities.

Training & Enablement

• Develop and deliver training for internal teams on martech tools and CX best practices.
• Lead workshops to build team capabilities in using data and technology for customer engagement.
• Maintain up-to-date documentation and training materials.
• This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring 

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Degree in Marketing, Digital Technology, or related field.
• Minimum 3 years’ experience in Web, eCommerce, or Martech roles.
• Experience in the sports betting or online gaming industry is highly advantageous.
• Strong understanding of customer journey mapping and CX principles.
• Proven experience with marketing automation, CDPs, CRM platforms, and analytics tools.
• Experience in managing and improving marketing tools and platforms.