Public Relations and Social Media Officer at Wesgro

Reference Number: PR&SMO/04/24

The incumbent will report to the Senior Economic Journalist

Purpose of the Job:

This post is responsible for the Management of Wesgro’s social media accounts, including media and press-releases.

Requirements:

• Minimum of 3 years of relevant experience.
• Bachelor’s degree or equivalent qualification is essential.
• Excellent written and verbal communication skills are required.
• Exceptional copy-editing skills are necessary.
• Ability to perform effectively under pressure and during irregular work hours.
• Experience in social media management is essential.
• Prior experience in media relations is essential.
• Knowledge and understanding of the local and broader economic and political environment are advantageous.
• Experience working in a Public Relations Agency is advantageous.
• Familiarity with website management is preferred.
• Knowledge of design and editing software is preferred.
• We seek a creative and innovative candidate with strong problem-solving skills.

Duties and Responsibilities:

• Management of Wesgro’s social media accounts, including Twitter, LinkedIn, Facebook, YouTube, and Instagram.
• In conjunction with the Senior Economic Journalist, to implement a content plan for Wesgro’s social media accounts.
• Draft and distribute Wesgro press-releases.
• Manage media enquiries from journalists.
• Draft other content that can be used to promote the destination and Wesgro, including articles for social media, and the Website.
• Assist in managing communication risks for Wesgro and destination.
• Maintain good relations with business journalists.
• Promote Wesgro events, through social media and media relations.
• In conjunction with the Senior Economic Journalist, ensure Wesgro research is communicated through compelling content, using available platforms.
• In conjunction with the Senior Economic Journalist, ensure longer piece communication is placed on strategic platforms, or online platforms.
• Assist the Senior Economic Journalist in developing content for Wesgro newsletters and thought leadership pieces as needed.