Public Relations Officer at Progressive Edge

Permanent

• A Non-Profit Organisation in animal care is seeking a Public Relations Officer to join their amazing team. If you would like to contribute to something meaningful and add value in this area, this is your chance. We are looking for a dedicated professional to enrich the team.
• You as the Public Relations Officer is responsible for the independent organisation, management and implementation of local press and media related tasks, including building strong relationships with media to raise brand awareness of the organisation.

Your contribution will be:

• Independently organising and implementing Public Relations (PR) tasks such as writing and sending out press releases and wordings, Q&As, fact sheets, media briefings, translations, general research, answering media inquiries, proactively pitching stories to journalists, joining press events, maintaining media distribution lists, representing PR in core teams, coordinating/organising update meetings with Communications colleagues, organising press trips/conferences and accompanying local and international media to our local project in South Africa etc.
• Developing and implementing a press strategy including the Afrikaans market.
• Writing of opinion pieces for publication in the relevant identified key media publications to make the biggest impact for the organisation locally.
• Building, maintaining and extending relationships with journalists to increase PR opportunities for the organization.
• Positioning the Director as the face of the organisation in South Africa and develop PR campaigns according to the Development Plan.
• Monitoring, evaluating and supervising all PR activities (weekly, monthly, quarterly and yearly evaluation).
• Supporting the Head of Communications if additional resources are needed.

Your profile ideally illustrates:

• Several years of experience in journalism or communications.
• Several years of proven excellence in writing.
• Qualification in Communications.
• Fluent in written and spoken English and Afrikaans.
• Proficient in MS Office Word, Excel and PowerPoint.
• A network of good relationships with journalists and editors
• Great affinity to animal welfare and organizations vision and mission