Key Responsibilities:
Media Relations:
Develop and maintain strong relationships with key journalists, influencers, and media outlets within the cryptocurrency, blockchain, and fintech industries.
- Proactively pitch stories, press releases, and thought leadership content to relevant media outlets.
- Respond to media inquiries and ensure accurate and timely coverage of the company and its initiatives.
Content Development:
Craft press releases, media kits, blog posts, and articles that communicate the company’s mission, news, and key developments.
Collaborate with the content and marketing teams to ensure messaging is aligned across all platforms.
- Develop and manage the company’s thought leadership strategy by identifying speaking opportunities, interviews, and events for company executives.
Crisis Management:
Manage the company’s reputation and public image during both proactive and reactive situations.
- Prepare and execute communication strategies to handle crises, including drafting statements, coordinating media responses, and managing internal communications.
Event Management and Participation:
- Identify and facilitate opportunities for the company’s presence at crypto/blockchain industry events, conferences, and panels.
- Coordinate media coverage for events the company sponsors or participates in.
- Assist in preparing executives for public speaking engagements, including creating talking points and briefing documents.
Social Media & Digital PR:
- Work closely with the social media team to align PR efforts with social media strategies, ensuring consistent brand voice and messaging across all digital platforms.
- Monitor media coverage and public sentiment about the company, providing analysis and reports on PR campaign effectiveness.
Internal Communications:
- Support internal communications efforts to ensure employees are informed and aligned with the company’s vision and goals.
- Assist in creating and distributing newsletters, memos, or internal announcements regarding company updates.
Required Qualifications:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3+ years of public relations experience, preferably within the cryptocurrency, fintech, or technology sectors.
- Proven track record in developing media strategies and securing positive media coverage.
- Exceptional writing, editing, and communication skills.
- Strong understanding of the cryptocurrency landscape, including blockchain technology, DeFi, NFTs, and industry trends.
- Ability to handle sensitive and confidential information with discretion.
- Strong organizational skills and the ability to manage multiple projects under tight deadlines.
- Familiarity with media monitoring and PR tools (e.g., Cision, Meltwater) and social media platforms.
Preferred Qualifications:
- Existing relationships with crypto or blockchain-focused media outlets.
- Experience working in a fast-paced, start-up, or media environment.
- Knowledge of SEO and content marketing best practices.
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