Regional CRM Strategist at IG Group

Role Purpose

The CRM team's vision is to operate a world class centre of excellence that supports our regional and local markets in crafting CRM programmes that deliver engaging, personalized client experiences across multichannel touchpoints during the client lifecycle.

To support this, we are looking to appoint a CRM Strategist to join a newly created Regional CRM team to support the delivery of a future state CRM strategy for IG, with the aim of creating data-led communications across our clients' lifecycle. The role will work closely with our Group centre of excellence, as well as markets within the UK, APAC+ and Emerging Markets region to ensure that we deploy best in class CRM, localize standardized best practices and keep a keen eye on performance and continuous optimization of our campaigns and journeys.

The role will report into the Regional Senior Marketing Manager and will work closely with local markets.

What you’ll do

• Co-develop and co-design CRM strategy along with the Group CRM Strategist, for clients from Onboarding through retention, as well as for key new product launches.
• Work with the Group and Regional CRM Executives to adapt global journeys and campaigns for implementation at local market level.
• Work with CRM analytics to generate insights and turn them into actionable recommendations for CRM programmes
• Take a data-driven approach to continuously maintain and improve customer journeys through regular CRM performance reviews and clearly defined testing strategies for the UK, APAC+ and Emerging Markets region.
• Understand the regulatory landscape and ensure our communications are compliant and meet all requirements.
• Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles.
• Support our marketing colleagues across the regions in adapting the global CRM strategy for local relevance.
• As a strategist, you will ensure the regional CRM team and wider marketing teams are fully upskilled in best practices in order to create an engaging, immersive communications experiences.

Who you are

You’re upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude.

You, like us, understand the importance of collaboration and are driven to be the best in what you do.

You embody our three core values – to champion the client, learn fast together and raise the bar.

You want to be part of a proudly carbon-neutral company that will prioritize your wellbeing and that of the world around you, helping to create a brighter future for all. A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture. If you’re inspired by our way of working and can bring something new to our team of topnotch people, then you’ll find a home here.

• Experience in developing strategy recommendations for CRM activations, customer journey planning and mapping
• An understanding of key CRM engagement metrics, and how to measure, test and optimize journeys and emails/SMS/push
• A working understanding of Salesforce Marketing Cloud or other CRM technology
• A strong, creative thinker, who is innately inquisitive, with the ability to make the complex simple.
• A passion for learning, and for sharing skills and capabilities to enable upskilling across relevant teams.
• Experience of the retail financial environment would be an advantage.
• Strong stakeholder management and collaboration skills