Regional Marketing Manager at Givaudan

Main responsibilities:

Marketing Strategy-Leads AGO Process

• Identify needs and opportunities through external and internal analysis
• Partner with sales and local technical teams to identify growth opportunities and target accounts
• Consolidate and prioritize needs and communicate with Sub-Regional Marketing Head and Regional Marketing Teams
• Lead Marketing efforts to commercialize new innovations and products to drive profitable growth,
• Through partnering with Local and Regional Technical&Marketing Teams and Sales

Engage with Sales Teams to provide marketing support for targeted local customers

• Develop relationships with selected target customers
• Plan, coordinate and executes key local customers visit in relation to marketing activities
• Ensure that customers know and understand our capabilities
• Support Regional CM or PM in the development of trends, capabilities and innovation presentations and adapt to maximize local relevance
• Ensure local Marketing activity is consistent with Flavour Division Branding&Positioning.
• Build Givaudan Brand in the local market
• Lead development of local product or brand concepts and present to target customers to drive profitable growth
• Engage on customer briefs

Support Innovation Efforts

• Support Define stage of IDDC by providing local market justification and requirements to the Regional
• Product Manager (e.g., sales/profit projections, regulatory requirements, product cost and performance expectations)
• Lead the Commercialization effort at a local level through effective partnering with Regional Segment Teams, Local Technical and Sales
• Ensure that products are relevant for the local markets in terms of cost-effectiveness, profitability and performance
• Partner with Technical to deliver customer presentations on new technologies to local target customers

Build Market Understanding

• Develop deep understanding of local customer brands and local market dynamics
• Become local category expert, through analysis of consumer trends and insights, customer products, growth rates, shares, new product introductions and competitive landscape

Academic Background

• University degree in Marketing or related field

Professional experience

• 5+ years of experience in a similar role within a multinational environment
• Experience in Food and Beverage or related industry an advantage

Technical Skills

• Proficient in English, other relevant language advantageous
• Sales or B2B Marketing knowledge with a strong know how of B2C Marketing in an international environment
• Solid understanding of marketing strategy and principles including brand execution, commercialisation of new products, and creative promotions
• Ability to plan actively, ensuring sales buy in and securing the required technical support
• Ability to analyse and develop local pricing guidelines for global strategic investment
• Products/technologies in coordination with segments
• Strong project management and leadership skills
• Excellent oral and written communication ability and presentation skills