Regional Sales Manager - Agrochemical (Bethlem) at Mayfly Agri (Pty) Ltd

• An established international manufacturer and distributor of agrochemicals is seeking the above to be responsible for managing and expanding market presence, analysing competitor strategies, and achieving regional sales and margin targets. This role involves forecasting, inventory management, customer relationship building, and providing technical support, while also contributing to product development and field operations.

Minimum requirements for the role:

• Must have a relevant tertiary degree preferably in Agriculture, Marketing, or Business Management
• Minimum 5 years’ sales experience in an agricultural environment
• Strong understanding of marketing, administration, and pricing is essential
• Must have in-depth knowledge of agricultural pesticide products
• Commercial orientation with a keen eye for identifying new market opportunities is advantageous
• Strong decision-making, persuasion, and service orientation skills as well as excellent social perceptiveness and customer engagement skills
• Ability to manage own tasks and meet strict deadlines

The successful candidate will be responsible for:

• Managing and growing existing markets while developing new ones.
• Monitoring market conditions and consumer behaviour.
• Analyzing competitor strategies to retain market share.
• Achieving set sales and margin targets per region.
• Providing accurate monthly forecasts via JDA.
• Maintaining healthy regional inventory.
• Adjusting rolling forecasts to ensure accuracy over time.
• Developing business plans and local market forecasts.
• Building relationships with distributors, customers, and suppliers.
• Conducting cost analyses and negotiating service agreements.
• Supporting inventory management.
• Building and maintaining customer loyalty.
• Supporting field agents and attending market events.
• Driving new business through agent and distributor collaboration.
• Assisting with production planning, deliveries, stock control, and debtors.
• Providing technical support and training to stakeholders.
• Supporting product development and field trials.