Regional Sales Manager - Western Cape at BASF

• The successful candidate for the Regional Sales Manager position will lead the growth and performance of BASF’s crop protection business in the region. This role combines strategic sales leadership with hands-on customer engagement, technical training, and market development. The successful candidate will drive product positioning, support budgeting and planning, and foster strong relationships with distributors, agents, and farmers. This is a high-impact role for a commercially driven leader with deep agricultural expertise and a passion for delivering results.

 Duties will include the following:

• Drive sustainable regional sales growth and meet performance targets.
• Optimize marketing materials aligned with area strategy.
• Build and maintain strong relationships with distributors, agents, and farmers.
• Identify and support new producers to expand the BASF portfolio.
• Ensure accurate budgeting for timely product availability.
• Position strategic products effectively in the market.
• Lead regular meetings with regional teams and customers.
• Organize and support farmer days, sales events, and on-farm technical assistance.
• Deliver stewardship and safe handling training to farm managers and workers.
• Conduct technical training and implement tailored action plans for customers.

WHAT YOU OFFER

• Degree in Agricultural Sales or Marketing
• Minimum 5 years of combined sales and technical experience in agriculture
• Proven expertise in fungicides, herbicides, and pesticides
• Strong knowledge of plant health and crop care; CropLife certification is a plus
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint